
Managing Global Innovation
Frameworks for Integrating Capabilities around the World
By: Yves L. Doz, Keeley Wilson
Hardcover | 20 November 2012
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Hardcover
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In the past, your company could rely on a handful of resources close to its home markets to innovate new offerings. But today, knowledge and other resources critical to your innovation efforts lie outside your company's home territories?sometimes far outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.
How to surmount this challenge? In this practical new book, Yves Doz and Keeley Wilson show how to build and leverage a global innovation network. Drawing on extensive research and a wealth of real company examples, the authors walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple far-flung sources. You'll learn to:
? Optimize your innovation footprint?by understanding where you need to locate your overseas innovation activities, extracting maximum value from each site, and gaining access to capabilities and knowledge without having to establish costly sites.
? Optimize communication and receptivity?by understanding and breaking down barriers to both among your sites.
? Optimize collaboration to succeed globally?by better managing external collaboration as well as internal global projects to drive innovations through their three critical phases: identification, definition, and delivery.
Bridging theory and practice, Managing Global Innovation gives you the know-how and the tools you need to harness critical expertise from around the globe and channel it into your innovation programs.
Industry Reviews
ISBN: 9781422125892
ISBN-10: 1422125890
Published: 20th November 2012
Format: Hardcover
Language: English
Number of Pages: 272
Audience: Professional and Scholarly
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 24.2 x 16.7 x 2.4
Weight (kg): 0.49
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