Photo Styling

How to Build Your Career and Succeed

By: Susan Linnet Cox

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Paperback | 1 June 2006 | Edition Number 1

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Definitive book on starting a career in photo styling • Essential information plus business forms and insider tips • Editorial, wardrobe, food styling—every specialty is covered. In real life, nothing looks as good as it does in magazines and on television. Who makes that happen? Photo stylists, that’s who! Here’s the definitive book on starting a career in photo styling, from choosing a specialty in editorial, wardrobe, soft goods, room sets, food styling, or another area, to working with the photo crew. Readers will learn how to create a portfolio, network, and market themselves, and interviews with real working stylists are packed with great advice and anecdotes. Business forms for proposals, job sheets, and invoices, plus top-secret tips like merchandise returns and retagging garments make Photo Styling the one-stop shop for everything the budding stylist needs.

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Introduction	p. ix
Introduction to Photo Styling	p. 1
What Is a Photo Stylist?	p. 3
Describing What You Do	p. 3
The Real Life Resume	p. 5
Fashion Styling	p. 11
Wardrobe Styling	p. 12
Styling Off-Figure	p. 13
Product Styling	p. 14
Food Styling	p. 15
Room Sets and Bedding	p. 15
Primed to Improvise	p. 16
The Photo Shoot	p. 17
What to Wear	p. 17
The Crew	p. 19
A Typical Day in the Studio	p. 22
Location Days	p. 23
The "Polaroid Process"	p. 23
Digital Photography	p. 25
Communication	p. 26
Working with Children	p. 27
Working with Animals	p. 28
Photo Shoot Etiquette	p. 29
After the Shoot	p. 30
Styling Basics	p. 31
Getting Started	p. 31
The Rolling Rack	p. 34
The Steamer	p. 35
The Studio Environment	p. 39
Safety on Location	p. 42
Prepping for Your Styling Business	p. 42
Stylists on Staff	p. 45
Other Roles a Stylist Plays	p. 51
The Importance of Being Versatile	p. 51
Production	p. 52
Location Scouting and Permits	p. 52
Casting Talent	p. 56
Booking Talent	p. 59
Makeup	p. 60
Meals and Snacks	p. 61
Shopping for Props and Accessories	p. 62
"Unshopping," the Art of Returns	p. 66
Photo Styling Specifics	p. 69
Fashion Styling	p. 71
Editorial Fashion Styling	p. 72
Fashion Advertising	p. 76
Catalog Fashion Styling	p. 77
The Fashion Shoot	p. 79
Techniques and How-Tos	p. 81
International Travel	p. 84
Getting Started in the World of Fashion	p. 86
Related Careers in Fashion	p. 90
Specialty Kit List	p. 91
Wardrobe Styling	p. 94
Lifestyle Photography	p. 94
Editorial Wardrobe Styling	p. 95
Film and Video	p. 97
Acquiring Wardrobe and Accessories	p. 99
Dressing the Models	p. 103
Role of an Assistant	p. 104
Kits for Wardrobe Shoots	p. 105
Styling Off-Figure	p. 107
Why Use Off-Figure Styling?	p. 107
Clothing Construction	p. 109
Setting Up the Photograph	p. 110
Stacks	p. 111
Hangers	p. 113
Laydowns	p. 114
Mannequins	p. 116
Wall Styling	p. 116
Specialty Kit List	p. 122
Learning Opportunities	p. 124
Product Styling	p. 125
A Product Stylist's Story	p. 126
Prop Ideas	p. 127
Catalog Product Styling	p. 129
Editorial Styling	p. 131
Mood Shots and Branding	p. 132
Setting Up the Photograph	p. 134
Techniques for Making Objects Obey	p. 136
Styling Shoes	p. 138
Creative Problem Solving	p. 139
Kit Suggestions	p. 140
Food Styling	p. 141
Meet a Food Stylist	p. 141
Overview of Food Styling	p. 142
Styles of Food Photography	p. 145
Professional Training	p. 149
Techniques	p. 152
Tools of the Trade	p. 153
Room Sets and Bedding	p. 155
Architectural Photography	p. 155
A Home Stylist's Story	p. 156
Home Magazines	p. 159
Production Designer	p. 161
Styling Suggestions for Rooms	p. 164
How to Style Bedding	p. 167
Specialty Kit Lists	p. 170
Business for Photo Stylists	p. 173
Marketing Yourself	p. 175
A Makeup Artist's Story	p. 175
Building Your Styling Business	p. 178
Collaboration and Testing	p. 180
Acquiring Samples of Your Work	p. 183
Your Portfolio	p. 185
Your Web Site	p. 187
Building Your Resume	p. 190
Self-Promotion, Your Other Hat	p. 194
Selling Your Talents	p. 197
The Business of Styling	p. 199
Your Styling Rate	p. 199
Estimating Projects	p. 204
Client Agreements	p. 204
Job Envelope	p. 208
Invoicing	p. 209
Banking and Credit Cards	p. 214
Taxes	p. 215
Business Licenses	p. 217
Providing Your Own Benefits	p. 218
Agency, Staff, or Freelance	p. 219
Your Styling Kit	p. 223
Kit Inspirations	p. 223
The Container	p. 224
Basic Styling Kit	p. 225
Variations for Styling Specialties	p. 227
Recommended Equipment	p. 228
Kit Fees	p. 229
Traveling with Your Kit	p. 230
Your Own Kit List	p. 230
Photo Styling for Models, Art Directors, and Photographers	p. 231
The Model's Perspective	p. 233
A Model's Function	p. 233
The Happiness Effect	p. 235
At the Photo Shoot	p. 235
For New Models	p. 239
Keeping Fit	p. 240
What an Agent Does	p. 241
Your Model Bag of Tricks	p. 244
Image Decisions	p. 248
The Art Director's Perspective	p. 249
Art Director Defined	p. 249
Learning How to Art Direct	p. 251
Production Roles	p. 253
The Photo Shoot	p. 255
Directing the Stylist	p. 258
Finding a Stylist	p. 258
The Mood of the Shoot	p. 259
Wrapping Up the Shoot	p. 261
The Photographer's Perspective	p. 262
Understanding Styling	p. 262
Producing Photo Shoots	p. 266
Working with a Stylist	p. 266
When to Do Your Own Styling	p. 267
Choosing the Best Stylist	p. 268
Collaboration	p. 270
Index	p. 271
Table of Contents provided by Ingram. All Rights Reserved.

Photo Styling

How to Build Your Career and Succeed

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Photography & Photographs

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A Behind-the-Scenes Look at the Cult Classic

Art Work

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Flack Studio

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2nd Edition

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