Starting Your Career as a Photo Stylist

A Comprehensive Guide to Photo Shoots, Marketing, Business, Fashion, Wardrobe, Off Figure, Product, Prop, Room Sets, and Food Styling

By: Susan Linnet Cox

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Paperback | 1 April 2012

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This invaluable career manual explores the numerous directions a career in photo styling can take. Starting Your Career as a Photo Stylist prepares new and working stylists with in-depth information on food styling, fashion styling, and six other areas of specialization. Readers will also learn everything they need to know about practical aspects of the profession, including production, casting, location scouting, working with a photo crew, creating a portfolio, and marketing their work.

Established stylists will benefit from tips on how to develop and sustain their freelance careers, and business forms will provide aspiring stylists with a head start on building their businesses. Interviews with working stylists offer insight into what it takes to thrive in their line of work. Written by a stylist with over twenty years of experience, Starting Your Career as a Photo Stylist is the ultimate guide to this little-known and exciting career!

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Introduction to Photo Styling
Introduction	p. XII
What is a Photo stylist?	p. 3
Describing What You Do	p. 3
The Real Life Résumé	p. 4
Fashion Styling	p. 10
Wardrobe Styling	p. 11
Styling Off-Figure	p. 11
Product Styling	p. 12
Prop Styling	p. 13
Food Styling	p. 13
Room Sets and Bedding	p. 14
Primed to Improvise	p. 14
Research Challenge: Magazine Project	p. 15
The Photo Shoot	p. 16
What to Wear	p. 16
The Crew	p. 17
More About the Art Director	p. 20
A Typical Day in the Studio	p. 21
Location Days	p. 22
The "Polaroid Process"	p. 22
Digital Photography	p. 24
Communication	p. 26
Working with Children	p. 26
Working with Animals	p. 27
Photo Shoot Etiquette	p. 29
Invoicing and Other Paperwork	p. 30
After the Shoot	p. 30
Styling Basic	p. 31
Getting Started	p. 31
The Rolling Rack	p. 34
The Steamer	p. 37
The Studio Environment	p. 42
Safety on Location	p. 44
Prepping for Your Styling Business	p. 45
The Three Client Rule	p. 46
Stylists on Staff	p. 47
Other Roles a Stylist Plays	p. 49
The Importance of Being Versatile	p. 49
Production	p. 49
Location Scouting and Permits	p. 50
Casting Talent	p. 53
Booking Talent	p. 58
Makeup	p. 58
Meals and Snacks	p. 59
Shopping for Props and Accessories	p. 61
"Unshopping," the Art of Returns	p. 63
Research Challenge: Film Commission	p. 66
Your Styling Kit	p. 67
Variations for Styling Specialties	p. 67
The Container	p. 68
Multiple Kits	p. 68
Basic Styling Kit	p. 69
Styling Supply Sites	p. 71
Green Styling Practices	p. 71
Recommended Equipment	p. 72
Kit Fees	p. 74
Traveling with Your Kit	p. 74
Your Own Kit List	p. 74
Photo Styling Specifics
Fashion Styling	p. 79
Editorial Fashion Styling	p. 79
Fashion Advertising	p. 86
Catalog Fashion Styling	p. 86
The Fashion Shoot	p. 88
The Happiness Effect	p. 90
Techniques and How-Tos	p. 91
International Travel	p. 93
Getting Started in the World of Fashion	p. 94
Trend Watching	p. 96
Related Careers in Fashion	p. 97
Specialty Kit List	p. 99
Styling Supply Sites	p. 101
Fashion Resource Sites	p. 101
Portfolio Challenge: Mock-up Editorial	p. 102
Wardrobe Styling	p. 103
Lifestyle Photography	p. 103
Editorial Wardrobe Styling	p. 104
Film and Video	p. 105
Acquiring Wardrobe and Accessories	p. 108
Generic Wardrobe List	p. 110
Dressing the Talent	p. 111
Role of an Assistant	p. 113
Styling Kits for Wardrobe	p. 115
The Model's Bag of Tricks	p. 115
Research Challenge: Watching TV Commercials	p. 117
Portfolio Challenge: Everyday People	p. 118
Styling off-figure	p. 119
Why Use Off-Figure Styling?	p. 119
Clothing Construction	p. 121
Setting Up the Photograph	p. 122
Stacks	p. 123
Hangers	p. 124
Laydowns	p. 126
Mannequins	p. 128
Wall Styling	p. 128
Specialty Kit List	p. 135
Learning Opportunities	p. 136
Portfolio Challenge: Make Your Own Hanger	p. 137
Product styling	p. 138
A Product Stylist's Story	p. 138
Catalog Product Styling	p. 139
Styling Packages	p. 140
Editorial Styling	p. 141
Setting Up the Photograph	p. 142
Techniques for Making Objects Obey	p. 145
Styling Shoes	p. 148
Creative Problem Solving	p. 149
Kit Suggestions	p. 150
Portfolio Challenge: Style a Cosmetic or Bath Product	p. 151
Prop Styling	p. 152
A Professional Prop Stylist	p. 152
Working on Food Photography	p. 155
Set Design and Prop Styling	p. 156
Props for Fashion Shoots	p. 157
Mood Shots and Branding	p. 158
The Rule of Props	p. 159
Prop Collections	p. 160
Sourcing Props	p. 161
Prop Styling for Films and Video	p. 161
Portfolio Challenge: Tell a Prop Story	p. 161
Food Styling	p. 162
Meet a Food Stylist	p. 162
Overview of Food Styling	p. 163
Types of Work Available	p. 163
New Outlets for Food Photography	p. 166
A Typical Food Styling Day	p. 167
Styling the Props	p. 168
Professional Training	p. 170
Techniques	p. 173
Current Trends	p. 173
Shopping for Food	p. 174
Tools of the Trade	p. 175
Research Challenge: Explore Old Cookbooks	p. 176
Portfolio Challenge: Update a Vintage Cookbook Shot	p. 176
Room Sets and Bedding	p. 177
Architectural Photography	p. 177
Creative Set Design	p. 173
A Home Stylist's Story	p. 178
Home Magazines	p. 180
Production Design	p. 181
Styling Suggestions for Rooms	p. 183
Props for Rooms and Exteriors	p. 185
How to Style Bedding	p. 187
Bedding Techniques	p. 188
Specialty Kit Lists	p. 190
Portfolio Challenge: Bed Close-Up	p. 191
Business for Photo Stylists
Marketing Yourself	p. 195
A Food Stylist's Success Story	p. 195
Building Your Styling Business	p. 196
Collaboration and Testing	p. 197
Acquiring Samples of Your Work	p. 200
Your Portfolio	p. 201
Your Website	p. 203
Social Media	p. 206
Building Your Résumé	p. 208
Self-Promotion: Your Other Hat	p. 209
Selling Your Talents	p. 213
The Business of Styling	p. 215
Your Styling Rate	p. 215
Estimating Projects	p. 219
Client Agreements	p. 220
Job Envelope	p. 222
Invoicing	p. 223
Banking and Credit Cards	p. 226
Taxes	p. 228
Business Licenses	p. 230
Providing Your Own Benefits	p. 230
Growing Older as a Stylist	p. 232
Personal Ethics	p. 233
Agency, Staff, or Freelance	p. 233
It's a Wrap
The Photographer's Perspective	p. 239
Understanding Styling	p. 239
Food Styling	p. 242
Fashion, On and Off-Figure	p. 242
Benefits of Working with a Stylist	p. 243
Producing Photo Shoots	p. 243
When to Do Your Own Styling	p. 245
Choosing the Best Stylist	p. 247
Collaboration	p. 248
Portfolio Challenge: Make Your Dreams Come Alive	p. 250
Conclusion	p. 251
About the Author	p. 253
Photography Credits	p. 255
About the Cover Photographer	p. 257
Index	p. 259
Table of Contents provided by Ingram. All Rights Reserved.

Starting Your Career as a Photo Stylist

A Comprehensive Guide to Photo Shoots, Marketing, Business, Fashion, Wardrobe, Off Figure, Product, Prop, Room Sets, and Food Styling

Shipping

How to return your order

Defective items

You Can Find This Book In

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