| Foreword | p. ix |
| Meet the Experts: How They Got Started in Social Media | p. ix |
| Social Media and You | p. xiv |
| Making the Choice for a Career in Social Media | p. 1 |
| Peter Gibbons and a Career in Social Media | p. 2 |
| The Importance of Making the Right Career Choice | p. 3 |
| Is a Career in Social Media for You? | p. 3 |
| My Path to a Career in Social Media | p. 11 |
| How Others Got Their Social Media Careers Started | p. 14 |
| Summary | p. 15 |
| Preparing Yourself for a Career in Social Media | p. 17 |
| Preparation through Knowing the Tools | p. 18 |
| Preparation through Classroom Learning | p. 19 |
| Preparation through Self-Teaching | p. 24 |
| Preparation through Internships | p. 25 |
| Preparation through Mastering the Basics: Sound Communications Fundamentals | p. 27 |
| Summary | p. 35 |
| Applying Your Experience | p. 37 |
| Creating the Portfolio That Will Help You Get Hired | p. 38 |
| Make Your Bones | p. 49 |
| How Your Expressed Opinions Mesh with Those of Potential Future Employers | p. 50 |
| It's Not Just about Facebook and TwitterùThey Googled You | p. 51 |
| Summary | p. 54 |
| Making Yourself Visible to Employers | p. 55 |
| Expert Insight: The Importance of Being a Social Media Practitioner | p. 56 |
| More about Making Yourself Visible | p. 58 |
| Creating Additional Online Properties | p. 58 |
| Helping Them Find You: Search Engine Optimization | p. 60 |
| Other Easy-to-Use Plug-Ins to Help Share Your Content | p. 66 |
| Your Work Is Done (Sort Of) | p. 67 |
| How the Job Screening Process Works | p. 68 |
| Summary | p. 69 |
| Using Social Media to Land the Right Interview for the Right Job | p. 71 |
| If You Build It, They Will Come | p. 72 |
| Finding the Right Employer: Playing Detective | p. 73 |
| Proactive Job Hunting: Targeting Companies, Non-Job-Specific Openings | p. 73 |
| Pulling the Trigger: Sending Your Resume | p. 86 |
| Summary | p. 87 |
| Understanding Job Roles and Responsibilities | p. 89 |
| Choosing a Role That Is Right for You | p. 90 |
| Confusing, Redundant, and Abundant Job Titles | p. 91 |
| Making Sense of Social Media Job Title Babble | p. 93 |
| Working for an Agency, Where the Job Titles Make a Little More Sense | p. 102 |
| Choosing What Else You Want to Do, Too | p. 104 |
| Summary | p. 105 |
| Using Social Media to Find the Jobs and Be Ready for the Interview | p. 107 |
| Resources to Help You: Recruiters/Headhunters | p. 109 |
| Your Own Search: The Contact Happens | p. 113 |
| Your Inbox Chimes or Your Phone Rings | p. 114 |
| Be Ready | p. 116 |
| So What's Next? Something | p. 117 |
| Back to Your Online Research Skills | p. 118 |
| Summary | p. 123 |
| Interviewing | p. 125 |
| Questions, Questions, Questions | p. 129 |
| Honest Answers | p. 130 |
| Some "Must-Have" Questions That You Should Ask | p. 132 |
| Questions That Demonstrate That You "Get It" | p. 140 |
| Summary | p. 145 |
| Getting Started: Figuring It Out | p. 147 |
| Salary Negotiation | p. 148 |
| Figuring Out "Corporate Culture"-and If It Is a Fit for You | p. 151 |
| Your Employment Future within Different Types of Organizations | p. 153 |
| Your First Job in Social Media | p. 155 |
| Summary | p. 165 |
| Advancing Your Career in Social Media | p. 167 |
| Advancing in Your Career in Social Media | p. 169 |
| Advance Your Career by Mapping Out Your Own Goals | p. 171 |
| Advancing Your Career within an Agency | p. 172 |
| Advancing Your Career within a Private Company | p. 180 |
| Summary | p. 183 |
| A Real-World Scenario of How You Can Build a Social Media Program | p. 185 |
| The Scenario | p. 187 |
| Top Ten Steps Plus One | p. 188 |
| Summary | p. 207 |
| So, What's Next? | p. 209 |
| What's Next in Social Media | p. 213 |
| So, Who Predicted This, Exactly? | p. 216 |
| How You Can Have a Sense of What's the Next Big Thing | p. 218 |
| Knowing Who to Believe: Avoiding Snake Oil Salesmen | p. 218 |
| Advancing Your Career by Being a Good Communicator | p. 221 |
| Stay Curious | p. 222 |
| Your Future | p. 224 |
| Summary: What's Next for You | p. 225 |
| Appendix Suggested Reading List | p. 229 |
| Online News and Commentary | p. 230 |
| Blogs | p. 231 |
| Books | p. 233 |
| Notes | p. 235 |
| Index | p. 246 |
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