Conversation Marketing

How to Be Relevant and Engage Your Customer by Speaking Human

By: Kevin Lund, Joe Pulizzi (Foreword by)

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Paperback | 1 October 2018

At a Glance

Paperback
240 Pages

Dimensions(cm)
21.5 x 13.3 x 1.91

Paperback

$35.50

Aims to ship in 10 to 15 business days

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Conversation Marketing gives you and your company the powerful tools and strategies now required, including:

How to earn your audience's attention and provide value at every touch point
How to tell a meaningful story
How to give your customers agency in the conversation and accept that they're in charge
How to listen, not sell

Change your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.

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