Brand Renegades

The Fearless Path from Startup to Global Brand

By: Sean Dowdell, Thora Dowdell

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Paperback | 3 June 2021

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Learn to Fail Forward
Brand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to:

Work ON the business instead of IN the business

Know when to take calculated risks

Make affordable mistakes to innovate

Step away from their comfort zone

Become a powerful leader and not just a boss

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