Reasserting America in the 1970s

U.S. public diplomacy and the rebuilding of America's image abroad

By: Hallvard Notaker (Editor), Giles Scott-Smith (Editor), David J. Snyder (Editor)

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Paperback | 20 January 2016

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296 Pages

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23.4 x 15.6 x 2.6

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Reasserting America in the 1970s brings together two areas of burgeoning scholarly interest. On the one hand, scholars are investigating the many ways in which the 1970s constituted a profound era of transition in the international order. The American defeat in Vietnam, the breakdown of the Bretton Woods exchange system and a string of domestic setbacks including Watergate, Three-Mile Island and reversals during the Carter years all contributed to a grand reappraisal of the power and prestige of the United States in the world. In addition, the rise of new global competitors such as Germany and Japan, the pursuit of detente with the Soviet Union and the emergence of new private sources of global power contributed to uncertainty. -- .

Industry Reviews

'Hallvard Notaker, Giles Scott-Smith, and David J. Snyder have brought together a superb collection of essays authored by first-rate historians. In particular, Reasserting America in the 1970s succeeds at showing how US public diplomats marketed the United States to a skeptical world in the aftermath of the Vietnam War and Watergate, and attempted to manage discourse through public and private cooperation, and how diplomats and foreign audiences interpreted the messages. The volume not only is an indispensable addition to the study of diplomatic history but is also timely, as it fits in nicely with the recent historiographical thrust that recognizes the 1970s as a pivotal decade in American history.' Brian R. Robertson, Texas A & M University, Central Texas, H-Diplo (March, 2017) -- .

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