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The Coffee Visionary : The Life and Legacy of Alfred Peet - Jasper Houtman

The Coffee Visionary

The Life and Legacy of Alfred Peet

By: Jasper Houtman

Hardcover | 13 November 2018

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"The coffee tells my story." -Alfred Peet

At a time when most Americans drank coffee percolated from canned grounds, the son of a coffee roaster from a small town in the Netherlands laid the foundation for specialty coffee in the United States. When Alfred Peet opened Peet's Coffee, Tea & Spices in Berkeley, California, in 1966, and started selling small batches of on-site, hand-roasted coffee beans, the renowned roastmaster had no way of knowing that he was brewing a coffee revolution and defining the coffee culture we know and love today.

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