Consumer Behaviour : 2nd Asia-Pacific Edition edition - Wayne D. Hoyer

Consumer Behaviour

2nd Asia-Pacific Edition edition

By: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey

Paperback | 13 October 2020 | Edition Number 2

At a Glance

Paperback


RRP $159.95

$130.75

18%OFF

or 4 interest-free payments of $32.69 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

This second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour.

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.

The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers.

Examine marketing Implications to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers and begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

More in Accounting, Business & Finance Higher Education Textbooks

Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Communications Toolkit : 5th edition - Jane Grellier

RRP $84.95

$74.25

13%
OFF
Exploring Management : 1st Asia-Pacific Edition - John R. Schermerhorn Jr.

RRP $158.95

$136.50

14%
OFF
Project Management in Practice : 3rd Edition - Neil Pearson

RRP $113.95

$107.80

Business Law : 6th Edition - Nickolas James

RRP $169.95

$144.90

15%
OFF
Financial Reporting : 4th Edition - Janice Loftus

RRP $159.95

$137.25

14%
OFF
Accounting : 8th Edition - Business Reporting for Decision Making - Jacqueline Birt
Corporate Finance, Global Edition : 6th Edition - Jonathan Berk

RRP $181.95

$139.80

23%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Communication Management and Beyond (Custom Edition) : 3rd edition - Michael Kaye
Principles of Economics - Richard Holden

RRP $187.95

$139.95

26%
OFF
Financial Accounting : 12th Edition - John Hoggett

RRP $142.95

$123.95

13%
OFF
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$19.95

26%
OFF
Management Accounting : 9th Edition - Kim Langfield-Smith

RRP $164.95

$151.25

Fundamentals of Corporate Finance : 8th Edition - Stephen A. Ross, Rowan Trayler, Charles Koh
Quantitative Methods for Business (Custom Edition) : 3rd Edition - Mark Berenson
Thinking in Systems : A Primer - Donella Meadows

RRP $37.90

$37.25