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Researching Customer Satisfaction and Loyalty
How to Find Out What People Really Think
By: Paul Szwarc
Paperback | 26 July 2005 | Edition Number 1
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Researching Customer Satisfaction and Loyalty
is a vital guide to this expanding area. It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. The breadth of detail is exhaustive and topics covered include: the development of customer satisfaction and loyalty, management theories about it, qualitative and quantitative research, and how market research projects get commissioned.
The book also looks at the factors that both supplier and client need to consider when preparing a research brief and proposal, how interest in this area is changing and what the future holds for research into customer satisfaction.
Industry Reviews
ISBN: 9780749443368
ISBN-10: 0749443367
Series: Market Research in Practice
Published: 26th July 2005
Format: Paperback
Language: English
Number of Pages: 272
Audience: Professional and Scholarly
Publisher: Kogan Page Ltd
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23 x 15.5 x 1.5
Weight (kg): 0.43
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