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Ethics in Public Relations
A Guide to Best Practice 3rd Edition
Paperback | 26 April 2016 | Edition Number 3
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Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do the ethical questions faced by practitioners in the field.
Face the ethical questions and dilemmas that are inherent to public relations and ensure you practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide, packed with useful tools and insights to support those in PR and corporate communications.
Engaging and accessible, Ethics in Public Relations offers a lively exploration of the key ethical concerns present in the public relations world today, written by an accredited academic with over 26 years' professional experience in the field.
Fully updated, this third edition includes an entirely new chapter on the uses of ethics in social media, covering topical issues such as blogger engagement and the relationship between employee social media activity and organizational reputation.
Industry Reviews
"Too often, the PR industry finds itself jammed between those who see ethics as irrelevant and those who view it as a branch of moral philosophy. Many of our colleagues hear 'ethics' and turn off altogether. 'Ethics in Public Relations' provides a pragmatic antidote to this malaise. Rooted in reality and pointing to professionalism, it reminds us of our societal responsibility. It's readable, digestible and provocative. Whether you consider yourself to be a student, a scholar or neither, I contend that you ought to be both. As such, this book challenges you head on. 'Do unto others as you would have them do to you' isn't a platitude, it's our raison d'etre. Read, learn, implement and enjoy!" * Jason MacKenzie, Found. Chart. PR Chartered Marketer FCIPR FCIM; Managing Director, Liquid; 2017 President, Chartered Institute of Public Relations *
"Rooted in reality and pointing to professionalism, Ethics in Public Relations reminds us of our societal responsibility. It is readable, digestible and provocative." * Jason MacKenzie, Managing Director, Liquid *
"Praise for previous edition: Should be a required textbook for any student or practitioner of public relations. Highly recommended." * Choice *
ISBN: 9780749477264
ISBN-10: 0749477261
Series: PR In Practice
Published: 26th April 2016
Format: Paperback
Language: English
Number of Pages: 192
Audience: Professional and Scholarly
Publisher: Kogan Page Ltd
Country of Publication: GB
Edition Number: 3
Edition Type: Revised
Dimensions (cm): 22.5 x 15.5 x 1
Weight (kg): 0.3
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