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Writing Skills for Public Relations
Style and Technique for Mainstream and Social Media 5th Edition
By: John Foster
Paperback | 3 October 2012 | Edition Number 5
At a Glance
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Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media.
This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Industry Reviews
"Writing good English must be one of the most difficult jobs in the world... This book by John Foster gives invaluable advice, not only on the rules of English grammar, but on how to make the language come alive." * Professor Anne Gregory, Director, Centre for Public Relations Studies at Leeds Metropolitan University *
"This book addresses the pitfalls that wind up editors, clients and PR managers alike." * PRWeek *
"A brilliantly comprehensive teach-yourself guide to making sure people will want to read or hear your written words. Foster covers print, website, broadcast, blog, Twitter, Facebook and public speaking with a sharp expertise gained from a lifetime in PR and journalism and a love of good, unpretentious English." * Robin Corry, UK Features.co.uk and former Fleet Street editor *
"...can be read with pleasure from cover-to-cover or dipped into for a refresher on a particular topic [...] As someone who has spent his career on both sides of the divide, Foster speaks with true authority." * The Writer Magazine *
"...covers enormous ground. Besides writing effectively, Foster tackles new media, such as social networks and the Internet, even public speaking. He also gives helpful tips on how to make language come alive [...] to learn more about communicating well, read the book." * Robert Harland, Philippine Rotary *
ISBN: 9780749465438
ISBN-10: 0749465433
Series: PR In Practice
Published: 3rd October 2012
Format: Paperback
Language: English
Number of Pages: 280
Audience: Professional and Scholarly
Publisher: Kogan Page Ltd
Country of Publication: GB
Edition Number: 5
Edition Type: Revised
Dimensions (cm): 22.5 x 15.5 x 1.5
Weight (kg): 0.44
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