UX Strategy : How to Devise Innovative Digital Products that People Want 2nd Edition - Jaime Levy

Instant online reading.
Go digital and save!

UX Strategy

How to Devise Innovative Digital Products that People Want 2nd Edition

By: Jaime Levy

Write A Review

Paperback | 9 April 2021 | Edition Number 2

At a Glance

Paperback
332 Pages

Edition Type
Revised

Dimensions(cm)
11.5 x 7.5 x 1

Paperback

RRP $95.00

$47.75

50%OFF

or 4 interest-free payments of $11.94 with

or

In Stock and Aims to ship in 1-2 business days

When will this arrive by?

User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it.

This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation.

Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists.

Define and validate target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace and create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools
Learn how to conduct guerrilla user research online to get valuable insights on a small budget
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.