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Data Grab : The new Colonialism of Big Tech and how to fight back - Ulises A. Mejias

Data Grab

The new Colonialism of Big Tech and how to fight back

By: Ulises A. Mejias, Nick Couldry

Paperback | 6 February 2024

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Leading global experts provide a sweeping, empowering playbook to tackle what Yuval Harari has described as one of the biggest threats to humanity, for fans of Shoshana Zuboff's internationally bestselling THE AGE OF SURVEILLANCE CAPITALISM

If you're not paying for the product, then you are the product.

In the past, colonialism was a landgrab of natural resources, exploitative labour and private property from developing countries. It made shiny promises to modernise and civilise, but actually sought to control. It made native populations sign contracts they didn't understand, and took resources just because they were there.

Colonialism has not disappeared it has taken a new form. In the new world order where data is the new oil, big Tech companies are grabbing our most basic natural resources - our data - exploiting our labour and connections, and repackaging our information to control our views, track our movements, record our conversations and discriminate against us. They tell us this is for our own good, to build innovation and develop new technology. But in fact every time we unthinkingly click 'Accept' on Terms and Conditions, we allow our most personal information to kept indefinitely, repackaged by big Tech companies to control and exploit us for their own profit.

This is the era of data colonialism. The new colonial landgrab is a DATAGRAB.

In this searing, cutting-edge guide, two leading global researchers and founders of the concept of data colonialism reveal how history can help us understand the emerging future - and how we can fight back.

About the Authors

Professor Ulises A. Mejias (Mexican American) is a critical media theorist, recipient of the State University of New York Chancellor's Award for Excellence in Scholarship, and a Fulbright Specialist from 2021 to 2025.

Professor Nick Couldry (British) is a sociologist of media and culture at the London School of Economics and a Faculty Associate at Harvard University's Berkman Klein Center for Internet and Society.
Industry Reviews
I wish that Data Grab was required reading when I was a graduate student working in the field of AI. Perspectives like these are crucial if we are to break the colonial paradigm that pervades computing disciplines -- Timnit Gebru, founder of the Distributed AI Research Institute

A blistering, vital exposure of the predatory world of data colonialism. In this vivid and passionately written book, Mejias and Couldry urge us to wake up to the invasive and extractive world of today's Big Tech -- Mike Savage, author of 'Social Class in the 21st Century' Remarkable... Data Grab helps us understand that the historical and ongoing relations of power have extended to the realm of data, a new raw material of digital capitalism. Mejias and Couldry place us on a path to recognise, resist, and challenge these forces -- Dr Ramesh Srinivasan, Professor at the UCLA Department of Information Studies and Director of UC Digital Cultures Lab

As in their previous work, Mejias and Couldry show how important it is to take the perspective of the colonized, not the colonizer, in explaining how the digital world is governed. Data Grab offers important insights into how we should analyse power and counter-power in terms of data control. I particularly recommend this book for providing examples of local and vocal initiatives across various continents. A true eye-opener -- Jose van Dijck, Distinguished Professor of Media and Digital Society, Utrecht University

In this essential and original work, Mejias and Couldry lay out a powerful and persuasive analysis of the logical continuity between modern colonialism and the extraction of data by Big Tech and its platforms. Their call to resist data colonialism could not be more urgent or more timely -- Jeremy Gilbert, author of 'Hegemony Now: How Big Tech and Wall Street Won the World' and 'Twenty-First Century Socialism'

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