Why Does The Stock Market Go Up? : Everything You Should Have Been Taught About Investing In School, But Weren't - Brian Feroldi

Why Does The Stock Market Go Up?

Everything You Should Have Been Taught About Investing In School, But Weren't

By: Brian Feroldi

Paperback | 5 April 2022

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Have you ever heard a news reporter say "the Dow rose 300 points today" and had no clue what they meant? If the answer is yes, you're not alone! Most people are taught nothing about investing or the stock market while they are in school.

In Why Does The Stock Market Go Up?, Brian Feroldi demystifies the stock market by explaining what it is and how it works using easy-to-understand terms and simple examples. This book was designed to arm ordinary people with the knowledge that they need to build extraordinary wealth.

Why Does The Stock Market Go Up? is the easy-to-digest book that everyone needs to read. Feroldi breaks down the basic investing concepts so that anyone can understand and take action. The financial services industry has spent decades telling average Joes and Janes that they can't possibly understand the stock market. Feroldi proves them wrong with his easy-to-understand examples and explanations. You too can understand why the stock market goes up, or down, and how it impacts your financial future. Never before has investing in stocks or bonds seemed so straightforward.

Industry Reviews

 "A simple, no-nonsense, and practical guide to understanding the greatest wealth creation machine of all time." - Morgan Housel, Author of The Psychology Of Money


"Brian has written a book you can hand to anyone and know that they'll become smarter, happier, and richer for it. Required reading for those seeking lifelong profit from lifelong investment." - Tom Gardner, Co-Founder & CEO of the Motley Fool


"You can't make great decisions without great information. This is especially true of decisions about something as complex as the stock market. Brian Feroldi delivers a breezy read that deftly unpacks the market. Every page is packed with the information you need to understand how to take advantage of the greatest wealth creation machine of all-time." - Annie Duke, Author of Thinking in Bets & How to Decide


"If you want to understand investing in stocks and the stock market, Brian Feroldi clearly explains both in his brilliant new book. And you should want to. The stock market is the single most powerful wealth-building tool yet invented. But if you don't understand it, it will leave you bleeding by the side of the road." - JL Collins, Author of The Simple Path to Wealth.


This is perhaps the most clear, easy-to-read explanation of stocks and the stock market that I've come across. If you find stock market jargon confusing or if you worry that stock investing is too technical, start demystifying the process by reading this book. Brian Feroldi uses the example of a hypothetical coffee company to explain, in easy-to-grasp terms, the fundamentals of company valuations, stocks, returns and the overall market. His book is filled with simple, clear explanations that any stock investor should learn. It's simple without being simplistic, and it educates and entertains without any fluff. - Paula Pant, host of the Afford Anything podcast and founder of AffordAnything.com


Brian Feroldi has a silver tongue and a heart of gold.  He has the gift to be able to speak to us all, at whatever age, about investing. Investing in its truest sense. I hope a lot of people read this book. - David Gardner, Co-Founder of the Motley Fool

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