Future Tech

How to Capture Value from Disruptive Industry Trends

By: Trond Arne Undheim

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Paperback | 3 March 2021 | Edition Number 1

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328 Pages

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24 x 16 x 2

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Amazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes.

Future Tech explains how the four forces of technology, policy, business models and social dynamics work together to create industry disruption and how this understanding can help to predict what is coming next. Technology is generally viewed as the single force that disrupts markets. However, history is rife with stories of technologies that have failed to meet such hyped expectations. In Future Tech, the author reveals that true change only results from combining the forces of science and technology, policy and regulation, new business models (i.e. sharing economy) and social dynamics (whether or not people adopt it). Whether these four forces align explains why some technologies, such as AI, blockchain, robotics, synthetic biology and 3D printing, stick and why others fail. With an understanding of these four forces, business executives and policymakers can explain what technology is likely to stick and even anticipate what is coming next.

By 2030, the global labor force will be led by an elite set of knowledge workers enabled by robotic AI. To help individuals thrive in this workplace, Future Tech advises readers to develop their human capabilities of creativity and adaptation, develop deep expertise in one domain while being well-versed in dozens more, and develop a personalized approach to acquiring and processing information and deliberating decisions.

About the Author

Trond Arne Undheim is a futurist, venture partner at Antler and Hitachi Ventures, ecosystem evangelist at Tulip, non-resident Fellow at the Atlantic Council, co-founder of Yegii, and former Director of MIT Startup Exchange, based in Wellesley, Massachusetts. He holds a PhD on the future of work and artificial intelligence and cognition. He is the former Program Director of MIT Startup Exchange, Director of Standards Strategy & Policy at Oracle and National Expert for e-Government at the European Commission.

Industry Reviews

"Undheim weaves together at grand scale themes of tech-fueled disruption and innovation ecosystems, providing a roadmap for navigating the technologies of tomorrow." * Gary A. Bolles, Chair for the Future of Work, Singularity University *
"Trond brings a wealth of experience across business and academia, start-up and enterprise to the challenge of scanning the horizon. Most importantly, he listens, drawing on the perspectives of a huge range of thinkers and digesting them on our behalf. This book will undoubtedly be an invaluable guide to those leading small business or large enterprises, seeking to understand how tech trends will make or break their future." * Tom Cheesewright, author of Future-proof Your Business and UK Futurist *
"Future Tech is an insightful guide to our emerging future. What will the impact of new disruptive technologies be both on the individual and society, and how should we respond? Trond not only tests our assumptions, but suggests the actions we can take and tools we can use to benefit from, and adjust to, the coming reality." * Lord Clement-Jones, CBE, Member of the House of Lords, Co-Chair All Party Parliamentary Group on Artificial Intelligence & former Chair of the House of Lords Artificial Intelligence Select Committee *
"Technology is disrupting multiple facets of business and society. A key challenge for us is how we shape the impact of technology for the good of all. Trond Arne Undheim's vision for how technology should be applied is inspiring because it puts humans back in the driver's seat for shaping the future. I strongly recommend this book to all those who are interested in better understanding the forces of change impacting our work and lives." * Soumitra Dutta, Professor of Management, Former Founding Dean SC Johnson College of Business, Cornell University and Founding Editor, Global Innovation Index *
"A thought leader's guide to the forces behind emerging tech innovations and their implications for business and society." * William H. Dutton, Emeritus Professor, University of Southern California & Oxford Martin Fellow, University of Oxford *

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