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Behavioral Economics
2nd Edition - The Basics
By: Anke Plagnol, Philip Corr
Paperback | 31 March 2023 | Edition Number 2
At a Glance
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Revised and updated throughout with fresh current-event examples, Behavioral Economics: The Basics provides a rigorous yet accessible overview of the field that attempts to uncover the psychological processes which mediate all the economic judgements and decisions we make. The book showcases how behavioral economics is rooted in some now-old (philosophical, political, and moral) ideas surrounding economics, and in an important sense is a modern expression of some long-standing criticisms of mainstream economics. It contrasts the neoclassical economic perspective (ECON) with a more realistic perspective (HUMAN - the flesh-and-blood economic agent who is not perfect in all respects but who manages to do the best under limitations and constraints).
This is a comprehensive overview of the whole field, covering all the main areas, presented in a rigorous yet accessible form. It should especially appeal to students, those with an interest in applying behavioral economic knowledge in their professional life, and anyone who wants to know how they are being influenced every day of their lives by (usually unseen) behavioral insights.
Industry Reviews
The writing style is easy to read. This would work for advanced undergrads or M.A. students in a large public university. It offers a more historical, social psychological, and business advertising perspectives in a book on behavioral economics (BE).
This book is particularly good for extension studies, where most of our students hold full
time jobs and are studying part time for their degrees. They don't have the time for
traditional textbooks or original journal articles. Popular books by leading researchers
("Misbehaving", "Nudge", "Predictably Irrational") are good, but are also works of advocacy,
pushing a particular view rather than summarizing the body of research. This book fills a gap,
providing a very good review of the research for students who don't have the time to work
through the original research papers themselves. I would highly recommend this book to any
instructor who is teaching a behavioral economics course through extension studies.
ISBN: 9780367764326
ISBN-10: 0367764326
Series: The Basics
Published: 31st March 2023
Format: Paperback
Language: English
Number of Pages: 268
Audience: College, Tertiary and University
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Edition Number: 2
Dimensions (cm): 20 x 13 x 2
Weight (kg): 0.3
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