Brain Based Enterprises

Harmonising the Head, Heart and Soul of Business

By: Peter Cook

Write A Review

eText | 16 May 2018 | Edition Number 1

At a Glance

Format
ePUB

eText

$81.39

or 4 interest-free payments of $20.35 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Brain Based Enterprises offers a unique synthesis of intelligent thought fused with pragmatic and pithy insights on the art and discipline of leading enterprises, where intelligence, ideas and innovation are the currencies of Sustainable Coopetive Advantage (SCA).

From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created. The author explores both sides of the Man-Machine dynamic so that you can choose wisely.

Expressed clearly and concisely, this book is essential reading for busy people seeking to inform and illuminate themselves with a rich mixture of pragmatism, inspiration and wisdom. Featuring numerous micro case-ettes from enterprises ranging from biotechnology to banking and bots, Brain Based Enterprises grounds the ideas for people seeking to make the most of the Fourth Industrial Revolution.