Brain Rules

12 principles for Surviving and Thriving at Work, Home, and School (Revised Edition).

By: John Medina

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Paperback | 27 August 2014 | Edition Number 1

At a Glance

Paperback
304 Pages

Edition Type
Revised

Dimensions(cm)
2.3 x 13.1 x 19.9

Paperback

RRP $27.99

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Product Description

An updated and expanded edition of the international bestseller.

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know - for instance, that physical activity helps to get your brain working at its best.

How do we learn? What do sleep and stress do to our brains? Why is multitasking a myth? Why is it so easy to forget - and so important to repeat new information?

In Brain Rules, Dr John Medina, a molecular biologist, shares his lifelong interest in brain science, and how it can influence he way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives.

In this expanded edition ? which included additional information on the brain rules and a new chapter on music ? you will discover how every brain is wired differently, why memories are volatile, and how stress and sleep can influence learning. By the end, you'll understand how your brain really works ? and how t get the most out of it.

'Few people are better qualified to help managers sift through all the hype than John Medina.'
-Harvard Business Review

'A marvellous job in simplifying the best ways to get the most out of our brains. Medina is funny, tender, and completely engaging. Everyone should read this book.'
-John Ratey, MD, author of A User's Guide to the Brain

'Medina has taken what may be the most complex thing we know - the human mind - and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home.'
-Douglas Stone, co-author of Difficult Conversations

Industry Reviews

Entertaining, lively and accessible';- Better Homes and Gardens;;'Words leap off the page.';- USA Today;;'Oliver Sacks meets Getting Things Done.';- Cory Doctorow;;'A marvellous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book.';- John Ratey, MD, author of Spark and A User's Guide to the Brain;;'Few people are better qualified to help managers sift through all the hype than John Medina.';- Harvard Business Review;;'Brain Rules is one of the most informative, engaging, and useful books of our time.';- Garr Reynolds, author of Presentation Zen

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