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Brand Antarctica
How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
By: Hanne Elliot Fønss Nielsen
Hardcover | 1 December 2023
At a Glance
Hardcover
$117.25
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Antarctica is, and has always been, very much "for sale." Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place.
By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot F¸nss Nielsen challenges common assumptions about Antarctica's past and present, encouraging readers to rethink their own relationship with the Far South.
Hanne Elliot F¸nss Nielsen is a senior lecturer in Antarctic law and governance at the Institute for Marine and Antarctic Studies at the University of Tasmania. In addition to her Antarctic research, she has spent five seasons working in Antarctica as a polar tourism guide.
Industry Reviews
"This exploration into the materiality of place, and how it manifests in the Antarctic, offers surprising insights to readers who are less familiar with the Antarctic while also appealing to Antarctic research scholars. . . . Brand Antarctica includes a wide array of polar scholars, which offers others interested in the environmental humanities a 'golden Rolodex' of contemporary researchers."-Leslie Carol Roberts, author of The Entire Earth and Sky: Views on Antarctica
ISBN: 9781496221216
ISBN-10: 1496221214
Series: Polar Studies
Published: 1st December 2023
Format: Hardcover
Language: English
Number of Pages: 268
Audience: Professional and Scholarly
Publisher: University of Nebraska Press
Country of Publication: GB
Dimensions (cm): 16.0 x 23.5 x 2.2
Weight (kg): 0.56
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