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Brand Architecture 101

Name: Brand Architecture 101
Brand: Silas Mary
Price: 13.99 AUD
Availability: OnlineOnly

Building and managing a portfolio of brands

Author: Silas Mary

Narrated by: Digital Voice Archie G

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At a Glance

Format
Digital Audiobook

Duration
04:33.07

Published: 18th January 2025

Digital Audiobook

$13.99

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This audiobook is narrated by a digital voice.

Brand Architecture 101 provides a comprehensive guide to understanding and creating a cohesive brand portfolio. This book explores the different types of brand architecture—such as house of brands, branded house, and hybrid models—and offers insights into how to organize, manage, and optimize your brand portfolio for maximum impact.

The book helps business leaders understand how to structure their brands to align with business goals, create synergies, and ensure clarity for consumers. Whether you're managing multiple sub-brands or overseeing a single powerful brand, Brand Architecture 101 is an essential resource for building a strong, unified brand strategy.