Brand Global, Adapt Local : How to Build Brand Value Across Cultures - Katherine Melchior Ray

Brand Global, Adapt Local

How to Build Brand Value Across Cultures

By: Katherine Melchior Ray, Nataly Kelly

Paperback | 24 June 2025

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Available: 24th June 2025

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Build long-lasting value by crafting brands that transcend cultural boundaries through developing a deep understanding of diverse cultures and consumer preferences.

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