Brand Is Destiny

The Ultimate Bottom Line

By: Marc H Rudov

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Paperback | 7 February 2017

At a Glance

Paperback
198 Pages

Dimensions(cm)
22.86 x 15.24 x 1.07

Paperback

RRP $35.81

$31.90

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Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.

CEOs and entrepreneurs will learn why:

Sears went from leader to loser
IBM's revenues shrank 19 quarters in a row
Apple's new spaceship HQ will kill its brand
Unions impede the success of value-based healthcare
Political correctness is a brand-killer
Beauty is not in the eye of the beholder
Trump almost lost the election
Super Bowl advertising is a total waste of money
Millennials are bad for business.

Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

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