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Brand Protection and the Global Risk of Product Counterfeits
A Total Business Solution Approach
By: Jeremy M. Wilson (Editor)
Hardcover | 22 July 2022
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Hardcover
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This total business solution provides a framework for building and advancing brand protection programs that are strategic, comprehensive, and evidence based. Coupling perspectives and illustrations from several academic disciplines and industries, this book serves as a road map or blueprint for companies to develop and implement a proactive strategy to protect their brands. It serves as a guide to help firms continuously learn, innovate, and efficiently allocate resources in a way that maximizes brand protection performance.
Graduate and executive education programs and scholars in business, law and criminal justice will benefit from adopting Brand Protection and the Global Risk of Product Counterfeits as course reading, research or a valued addition to their personal library. Brand protection practitioners in firms large and small, working in brand protection, security, supply chain, legal, quality assurance, packaging, C-suite, marketing, sales, and related areas will find this book essential in helping them develop a roadmap for establishing a robust brand protection program and take their existing brand protection to the next level of effectiveness and efficiency.
Industry Reviews
'The book offers a detailed range of actionable strategies and suggests alternatives to traditional approaches, making it an important read for those in the brand protection space.' -- Trevor Little, World Trade Review
'Just got my copy of Jeremy Wilson's book Brand Protection and the Global Risk of Product Counterfeits. I'm only two chapters in and already I am thrilled! It's the brand protection book I've been waiting for my whole career. Once done I'll write up a full review, but I wanted to take a quick moment to encourage all brand protection professionals to grab a copy right now - you won't be disappointed.' -- William Mansfield, ABRO Industries, Inc. and University of Saint Francis, US
'I wish I had this book when I first started in brand protection. Back then, I was in learning mode and constantly seeking sources to inform my strategy and approach. What I found was that there wasn't a lot of practical information readily available about how to combat the problem of illicit trade. With this volume, Jeremy and his cast of expert contributors have helped to fill this gap in practical knowledge in the field. They've laid out a very prescriptive approach about how to build a comprehensive, end-to-end solution-or "total business solution"-to brand infringement. This book provides an excellent foundation and reference for practitioners and decision makers about what it takes to protect your patients, customers, brands, and business from bad actors in the marketplace.' -- Richard Kaeser, Johnson & Johnson, US
ISBN: 9781839105814
ISBN-10: 183910581X
Published: 22nd July 2022
Format: Hardcover
Language: English
Number of Pages: 304
Audience: Professional and Scholarly
Publisher: Edward Elgar Publishing Ltd
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 1.91
Weight (kg): 0.54
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- Non-FictionBusiness & ManagementInternational Business
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- Non-FictionLawInternational LawPublic International LawInternational Economic & Trade Law