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Brand Revolution : Rethinking Brand Identity - M. Sicard

Brand Revolution

Rethinking Brand Identity

By: M. Sicard

eText | 9 November 2012

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Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

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Published: 9th November 2012

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