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Brand Strategy in Three Steps
A Purpose-Driven Approach to Branding
By: Jay Mandel
Paperback | 3 June 2023 | Edition Number 1
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Paperback
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Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.
Industry Reviews
"Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success." * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly *
"When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO." * John Penrose, CEO, Leading Indicator Systems *
"The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans." * Brian Solis, digital futurist and author of 'Mindshift' *
ISBN: 9781398609792
ISBN-10: 139860979X
Published: 3rd June 2023
Format: Paperback
Language: English
Number of Pages: 256
Audience: Professional and Scholarly
Publisher: Kogan Page Ltd
Country of Publication: GB
Edition Number: 1
Dimensions (cm): 23 x 15 x 2.5
Weight (kg): 0.4
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