Brand Strategy in Three Steps : A Purpose-Driven Approach to Branding - Jay  Mandel

Brand Strategy in Three Steps

A Purpose-Driven Approach to Branding

By: Jay Mandel

Paperback | 3 June 2023 | Edition Number 1

At a Glance

Paperback


$72.90

or 4 interest-free payments of $18.23 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

Industry Reviews
"Jay Mandel is a rare gem in the literary world. He combines a wealth of life experiences and keen marketing insights into a captivating story that engages with readers on multiple levels. His unique background (which includes his work at Mastercard) has given him an unparalleled perspective on the intricacies of human nature as well as marketing strategy." * Scott Eddy, Owner of @MrScottEddy, host of Video Globetrotter (Lifetime) and expert in brand management and hospitality *
"Jay Mandel is one of the most purposeful people I know. Brand Strategy in Three Steps brings his methods and drive to life. He urges us to embrace the power of questioning and disruption to create a brand that aligns with customer values and stands for social good. His three-step guide is a must-read for marketers looking to elevate their approach to branding and drive long-term success." * Mark Josephson, Cofounder and CEO of Castiron; former CEO of Bitly *
"When I pick up a new book, I hope to be entertained or informed. Brand Strategy in Three Steps offers both. I enjoyed reading it. Jay Mandel's passion and personality shine through in a refreshingly genuine way. This is a branding book, and it's also a resource for personal growth and business strategy. Everyone will benefit from reading this book, whether you're an aspiring marketer, an early-career explorer or a CMO." * John Penrose, CEO, Leading Indicator Systems *
"The thing about today's customer is that they're more conscious and aware of what they value, who they value and why. In this book, Mandel demonstrates how authenticity influences brand and how shared values shape more meaningful relationships with customers. It highlights the importance of acting human... to reach humans." * Brian Solis, digital futurist and author of 'Mindshift' *

Other Editions and Formats

Hardcover

Published: 27th June 2023

In Stock and Aims to ship in 1-2 business days

More in Business Strategy

Principles : Life and Work - Ray Dalio

RRP $55.00

$39.90

27%
OFF
The 10X Rule : The Only Difference Between Success and Failure - Grant Cardone
Shoe Dog : A Memoir by the Creator of NIKE - Phil Knight
Slow Productivity : The Lost Art of Accomplishment Without Burnout - Cal Newport
Essentialism : The Disciplined Pursuit of Less - Greg McKeown
Playing to Win : How Strategy Really Works - A.G. Lafley

RRP $54.99

$41.90

24%
OFF
Elevate - Jack Delosa

Paperback

RRP $34.99

$33.25

The Art of Gathering : How We Meet and Why It Matters - Priya Parker