Branded Beauty : How Marketing Changed the Way We Look - Mark Tungate

Branded Beauty

How Marketing Changed the Way We Look

By: Mark Tungate

Hardcover | 25 October 2011 | Edition Number 1

At a Glance

Hardcover


Limited Stock Available

RRP $55.25

$40.50

27%OFF

or 4 interest-free payments of $10.13 with

 or 
In Stock and Aims to ship in 1-2 business days

When will this arrive by?

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty also considers the future of the beauty business.

Industry Reviews
"Recommended in The Style List by Stylist Magazine" * Stylist *
"A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing." * Legal Strategy Review *

More in Sales & Marketing Advertising

Contemporary Issues in Social Media Marketing - Subir Bandyopadhyay

RRP $336.00

$265.50

21%
OFF
Contemporary Issues in Social Media Marketing - Subir Bandyopadhyay

RRP $94.99

$82.75

13%
OFF
Ogilvy on Advertising - David Ogilvy

RRP $32.99

$27.25

17%
OFF
Positioning : The Battle for Your Mind - Al Ries

RRP $30.95

$24.90

20%
OFF
Advertising : Principles and Practice - Sandra Moriarty

RRP $166.05

$131.75

21%
OFF
Contemporary Advertising ISE : 17th Edition - Michael F. Weigold

RRP $159.95

$142.75

11%
OFF
The Brand Gap : Revised Edition - Marty Neumeier

RRP $46.95

$34.50

27%
OFF
Advertising and Promotion ISE : 13th Edition - George E. Belch

RRP $159.95

$126.90

21%
OFF
Advertising & IMC 11ed : Principles and Practice, Global Edition - Sandra Moriarty
Brand Success : How the World's Top 100 Brands Thrive and Survive - Matt Haig
Strategic Communication : 3rd Edition - Campaign Planning - James Mahoney