Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Brandraising : How Nonprofits Raise Visibility and Money Through Smart Communications - Sarah Durham

Brandraising

How Nonprofits Raise Visibility and Money Through Smart Communications

By: Sarah Durham

eText | 19 November 2009 | Edition Number 1

At a Glance

eText

$67.09

or 4 interest-free payments of $16.77 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.
Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. Emphasizing the importance of building upon the core of a clear mission and relevant strategic plan, this book guides nonprofits through the process of creating a recognizable and meaningful brand, and a comprehensive, multi-level communications plan. Readers will learn how to coordinate every aspect of their branding and communications efforts, from beginning to end, including: 1. organizational profile (vision, mission, values, objectives, position, personality) 2. identity presentation (visual platform, messaging platform) 3. experiential outreach (online, print, personal, broadcast, mobile) 4. moving beyond brandraising (measuring communications impact on programs and impacts, sustaining successful communications and fundraising)
Industry Reviews
"Sarah Durham, author of 2009's Brandraising, founded communications firm Big Duck in 1994 to help nonprofits raise money, gain visibility, and make effective use of social media. After 16 years, Big Duck continues to assist organizations from the Cancer Research Institute to the Women's Sports Foundation in building strong relationships with key constituents both online and off." (Fast Company, March 23, 2010)
on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionBusiness & ManagementBusiness Communication & PresentationSales & MarketingOwnership & Organisation of EnterprisesNon-Profitmaking OrganisationsEconomics, Finance, Business and Management

More in Non-Profitmaking Organisations

The Rules of Fundraising - Douglas K. Shaw

eBOOK

The Rules of Fundraising

eBook

RRP $16.49

$15.99

More Rules of Fundraising - Douglas K. Shaw

eBOOK

More Rules of Fundraising

eBook

RRP $16.49

$15.99

MAGNUS LEADERSHIP : Greatness with Purpose - Ed.D. Michael A. Cadore

eBOOK

MAGNUS LEADERSHIP

Greatness with Purpose

eBook

RRP $16.49

$15.99

The Hardware : Leadership Tools and Tales - Michael Cloutier

eBOOK

The Hardware

Leadership Tools and Tales

eBook

RRP $10.99

$9.99

Scene Change 3 - Alan Harrison

eBOOK

Scene Change 3

eBook

$16.99

This product is categorised by