Business as Mission - A Comprehensive Guide to Theory and Practice : No Series Linked - C. Neal Johnson

Business as Mission - A Comprehensive Guide to Theory and Practice

By: C. Neal Johnson, Steven Rundle

Paperback | 8 January 2010

At a Glance

Paperback


RRP $80.66

$75.25

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Business as mission (BAM) is a mission strategy whose time has come. As global economics become increasingly interconnected, Christian business people and entrepreneurs have unanticipated opportunities to build kingdom-strategic business ventures. But Christian companies and business leaders do not automatically accomplish missional purposes. BAM requires mastery of both the world of business and the world of missions, merging and contextualizing both into something significantly different than either alone. C. Neal Johnson offers the first comprehensive guide to business as mission for practitioners. He provides conceptual foundations for understanding BAM's unique place in global mission and prerequisites for engaging in it. Then he offers practical resources for how to do BAM, including strategic planning and step-by-step operational implementation. Drawing on a wide variety of BAM models, Johnson works through details of both mission and business realities, with an eye to such issues as management, sustainability and accountability. Business as mission is a movement with enormous potential. This book breaks new ground in how faith and work intersect and are lived out in cross-cultural contexts, where job creation and community transformation go hand in hand. Come, participate in what may well be one of the most strategic mission paradigms of the 21st century.

Industry Reviews
"Thanks goes to Neal Johnson for taking the BAM movement to the next level through scholarship that builds on the best theories, while walking in the real world." -- Tom A. Steffen, Missiology, October 2010
"There is a growing awareness throughout the world church that in the twenty-first century business as mission (BAM) may well prove to one of God?s primary, if not the principle, instrument of world evangelization and kingdom transformation. Neal Johnson?s presentation of BAM is masterful, comprehensive, clear, wonderfully readable, motivating and challenging--the best in the field. May this work help to motivate and mobilize biblical Christians around the globe to new, creative and committed missionary action to, within and through the marketplace to proclaim in word and deed the coming of the kingdom of God in Jesus Christ, by the power of the Holy Spirit." -- Charles Van Engen, Arthur F. Glasser Professor of Biblical Theology of Mission, Fuller Theological Seminary
"The most powerful and complete presentation of business as mission I have seen to date! Neal goes beyond theology and inspirational stories, delving into the real-life issues of doing BAM in a global context. I highly recommend this book for those who are serious about using their business skills for God and who recognize the importance of spiritual stewardship when running an evangelistic business in a foreign land." -- Thomas Sudyk, CEO, EC Group International, India, China and North America
"In this book, Dr. Neal Johnson does a masterful job of explaining business as mission (BAM) and its missiological significance. He also moves the conversation forward by providing insights--drawing from his personal experience and his research--into the 'how-to' questions that so many aspiring practitioners are asking. His book will be extremely useful to anyone interested in BAM, students as well as practitioners." -- from the foreword by Steve Rundle, associate professor of economics, Biola University, Crowell School of Business, and coauthor of Great Commission Companies

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