Business Communication : 9 Steps to Help You Engage Your Audience

Harvard Business Essentials

By: Business Essentials Harvard

Write A Review

Paperback | 1 July 2003

At a Glance

Paperback
176 Pages

Dimensions(cm)
23.6 x 15.7 x 1.27

Paperback

RRP $44.99

$44.95

or 4 interest-free payments of $11.24 with

Aims to ship in 15 to 25 business days

With advice and tools for improving a wide array of communication skills--from delivering an effective presentation to drafting proposals to the effective use of e-mail--Business Communication helps managers deliver information effectively.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Business & Management Business Communication & Presentation Harvard Business Review Harvard Business Essentials

Introduction	p. ix
Good Writing: It Begins with Principles	p. 1
Have a Clear Purpose	p. 2
Be Audience Focused	p. 3
State Your Key Message Clearly	p. 6
Stay on Topic	p. 6
Observe Economy of Words	p. 8
Use Simple Sentences	p. 9
Consider Your Delivery Strategy	p. 11
Summing Up	p. 14
Start-Up Strategies: Your Launch Point	p. 17
Questioning Method	p. 18
Traditional Outline Method	p. 20
Brainstorm Outline Method	p. 22
Free Writing Method	p. 25
Scoping Your Project	p. 26
Summing Up	p. 27
The First Draft: Getting It Down	p. 29
Get It Down First	p. 30
Build on Strong Paragraphs	p. 32
Create Transitions	p. 36
Use Design Elements to Lighten the Reader's Load	p. 38
Summing Up	p. 41
Getting It Right: The Editing Craft	p. 43
Editing for Content	p. 44
Editing for Style	p. 47
Tighten and Sharpen Those Sentences	p. 51
Editing for Accuracy	p. 56
Summing Up	p. 59
Everyday Writing: Memos, Letters, and E-mail	p. 61
Writing Effective Memos	p. 62
Business Letters That Do the Job	p. 67
Making the Most of E-mail	p. 72
Summing Up	p. 77
Presentations: Timeless Principles	p. 79
Presentations: The Greek Way	p. 80
Four Rhetorical Devices	p. 85
Three Learning Styles	p. 87
Aim for the Head and the Heart	p. 90
Summing Up	p. 93
Backstage: Preparing Your Presentation	p. 95
Define Your Objective	p. 96
Understand the Audience	p. 97
Decide What to Say	p. 98
Get Organized	p. 99
Develop Effective Visuals	p. 101
Rehearse	p. 104
Summing Up	p. 105
Show Time: Making an Effective Delivery	p. 107
Speaking Effectively	p. 108
Projecting a Positive Image	p. 109
Keeping the Audience Engaged	p. 110
Handling Questions	p. 112
Making Group Presentations	p. 116
Dealing with Stage Fright	p. 117
Evaluating Your Presentation	p. 118
Summing Up	p. 119
Dialogue: The Ultimate Communication	p. 121
Understanding the Other Person	p. 123
Seeing Yourself (or Your Company) from the Other Person's Perspective	p. 124
Creating Dialogue	p. 126
Summing Up	p. 131
Useful Implementation Tools	p. 133
Writing the Perfect Job Application Cover Letter	p. 139
Commonsense Rules for Presentation Visuals	p. 143
Notes	p. 151
Glossary	p. 153
For Further Reading	p. 155
Index	p. 157
About the Subject Adviser	p. 161
About the Writer	p. 162
Table of Contents provided by Ingram. All Rights Reserved.

Business Communication : 9 Steps to Help You Engage Your Audience

Harvard Business Essentials

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Business & Management

The Business Bible

How to build a successful business - and a life you love

The Act of Leadership

A Playbook for Leading with Humility, Clarity and Purpose

How Brands Grow

What Marketers Don't Know

The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

The Infinite Game

From the bestselling author of Start With Why

The Barefoot Investor

Classic Edition, Revised and Updated

Beyond Entrepreneurship 2.0

Turning Your Business Into an Enduring Great Company

Six Figures in School Hours

How to run a successful business and still be a good parent

How To Not Work Forever

Start Investing and Build a Life You Love

Success Curious

How to define and achieve high performance

Coaching Habit

Say Less, Ask More & Change the Way You Lead Forever

How to Win Friends and Influence People

Sort Your Property Out

And Build Your Future

How To Lead When You're Not In Charge

Leveraging Influence When You Lack Authority

Relentless

From Good to Great to Unstoppable

Let My People Go Surfing

The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual

Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

Shoe Dog

A Memoir by the Creator of NIKE

The Laws of Human Nature

Drive

Surprising Truth About What Motivates Us

Building A Story Brand

Clarify Your Message So Customers Will Listen

The Daily Stoic Journal

366 Days of Writing and Reflecting on the Art of Living

Scaling Up (Revised 2022)

How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)

The 5am Club

Own Your Morning. Elevate Your Life.

This product is categorised by