Business Communication

Process & Product

By: Mary Ellen Guffey, Dana Loewy

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Hardcover | 11 March 2024 | Edition Number 11

At a Glance

Hardcover
646 Pages

Edition Type
Revised

Dimensions(cm)
27.2 x 22.5 x 2.2

Hardcover

$742.40

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Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today's competitive labor market. MindTap assignments and resources reinforce the important skills and concepts from the text. Based on interviews with business practitioners and extensive research into the latest technologies and best practices, the 11th edition offers advice on building a personal brand, maintaining a professional online presence, using LinkedIn effectively and creating a winning r?sum?. Real-world assignments and digital practice tools equip students with communication skills to help them stand out in business today and in the future.

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