Business & Marketing Across Cultures

By: Julie Anne Lee, Jean-Claude Usunier, Vasyl Taras

Write A Review

Hardcover | 10 May 2023

At a Glance

Hardcover
280 Pages

Dimensions(cm)
22.5 x 18.5 x 2

Brace your shelves! Black Friday Sale now on.

Up to 70% off RRP* across a great range of titles

Ends 02/12/24

View Promotion >

BLACK FRIDAY

Hardcover

RRP $293.35

$73.35

75%OFF

or 4 interest-free payments of $18.34 with

or

In Stock and Aims to ship in 1-2 business days

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features.

The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets.

Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems.

This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.