Business Web Strategy

Design, Alignment, and Application

By: Latif Al-Hakim (Editor), Massimo Memmola (Editor)

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Hardcover | 30 November 2008

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Hardcover
410 Pages

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27.94 x 21.59 x 2.39

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In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

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Using Patterns for Engineering High-Quality E-Commerce Applications	p. 1
Informing Industry via Academic Research in ICT Skill and Capability Development	p. 26
The Impact of New Trends in the Delivery and Utilization of Enterprise ICT on Supplier and User Organizations	p. 46
Enterprise 2.0: Collaboration and Knowledge Emergence as a Business Web Strategy Enabler	p. 61
Customer Relationship Management (CRM): An In-Depth Analysis	p. 94
Different Web Strategies for Different E-Marketplaces	p. 118
Trends of Web Services Adoption: A Synthesis	p. 134
Web & RFId Technology: New Frontiers in Costing and Process Management for Rehabilitation Medicine	p. 145
The Web Strategy Development in the Automotive Sector	p. 170
Adaptive Mobile Web Browsing Using Web Mining Technologies	p. 198
Integration of Public University Web Sites and Learning Management Systems	p. 208
Innovating through the Web: The Banking Industry Case	p. 219
An Action Research Case Study of the Facilitators and Inhibitors of E-Commerce Adoption	p. 236
Acceptance of the Mobile Internet as a Distribution Channel for Paid Content in Germany	p. 248
Information Quality Satisfaction of Communication Portals: A Study of Central Cyber Government Office (CCGO) of the Hong Kong Government	p. 264
The Evaluation of IT Investments through Real Options	p. 277
Strategic Use of the Internet and Organizational Structure for E-Business: "Celta" Case at GM Brazil	p. 298
On the Use of Soft Computing Techniques for Web Personalization	p. 318
Compilation of References	p. 340
Index	p. 380
Table of Contents provided by Blackwell. All Rights Reserved.

Business Web Strategy

Design, Alignment, and Application

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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