Careers in Media and Communication

Chapter 1: Mass Communication What Is Mass Communication? Theories of Mass Communication Mass Communication Methods Mass Communication in Society Trends in Mass Communication Skills Chapter 2: Advertising and Marketing What Is Advertising? Marketing Careers in Advertising and Marketing Insider Insight: Tonya Hottmann, Director of Marketing Advertising and Marketing Jobs: By the Numbers Skills Needed for Advertising and Marketing Advertising and Marketing Vocabulary Job Search Terms Chapter 3: Public Relations What Is Public Relations? History of Public Relations Public Relations Today Careers in Public Relations Public Relations Duties Insider Insight: Evan S. K. Sullivan, APR, Director of Public Relations (Agency) Insider Insight: Alexandra Sabbag, Founder and Principal Insider Insight: Erin Spain, Communications Director Public Relations Jobs: By the Numbers Skills Needed for Public Relations Job Search Terms Chapter 4: Journalism What Is Journalism? History of Journalism Journalism Today Careers in Journalism Insider Insight: Natalie Brunell, Television News Reporter Insider Insight: Katey McFarlan, Blogger Insider Insight: Lee Wolverton, Managing Editor Journalism Jobs: By the Numbers Skills Needed for Journalism Job Search Terms Chapter 5: Mass Communication Careers in Business What Is Business? The Role of Mass Communication in Business Mass Communication Careers in Business Insider Insight: Keri Gavin, Director of Host Relations and Customized Training Insider Insight: Megan Sommer, Corporate Recruiter Mass Communication Careers in Business: By the Numbers Skills Needed for Mass Communication Chapter 6: Publishing What Is Publishing? History Today's Trends Careers in Publishing Career Domains Insider Insight: Paddy Calistro, President and CEO Insider Insight: Moira Kerrigan, Associate Director of Marketing Insider Insight: Jen Brady, Advertising Associate Publishing Jobs: By the Numbers Skills Needed for Publishing Chapter 7: Telecommunications and Visual Communication What Is Telecommunications? Careers in Telecommunications Insider Insight: Dutch Wargo, Cameraman Skills Needed for Telecommunications Job Search Terms What Is Visual Communication? Careers in Visual Communication Insider Insight: Katie Dolciato, Associate Art Director Skills Needed for Visual Communication What Is Public Administration? Job Search Terms Telecommunications and Visual Communication Jobs: By the Numbers Chapter 8: Public Administration What Is Public Administration? Careers in Public Administration Insider Insight: Jim Norris, Village Manager Insider Insight: Michael Crotty, Assistant Village Manager/Director of Human Resources Public Administration Jobs: By the Numbers Skills Needed for Public Administration Job Search Terms Chapter 9: Nonprofits What Are Nonprofits? Careers in Nonprofits Insider Insight: Emily Anderly, Fund-Raising Director Insider Insight: Linda J. Smith, Marketing Director Nonprofit Jobs: By the Numbers Skills Needed for Nonprofits Job Search Terms Chapter 10: Skills Hard Skills Soft Skills Interpersonal Skills Personality Conclusion Chapter 11: Preparation Personal Branding Online Presence Portfolios Chapter 12: Experience Internships Volunteer Work Course Projects Part-Time Work Closing Tips for Experience Chapter 13: Searching and Applying for Jobs Job Searching Job Applications Conclusion Chapter 14: Interviewing Preparation Execution Follow-Up Chapter 15: Career Success Strategies Adjustment and Assimilation Continued Learning Mentoring References Index About the Author