Cash Flow

Name: Cash Flow
Brand: UCL Press
Price: 63.9 AUD
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The Businesses of Menstruation

By: Camilla MÃ¸rk RÃ¸stvik

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Paperback | 1 April 2022

At a Glance

Paperback
228 Pages

Dimensions(cm)
23.3 x 15.6 x 2.2

Paperback

$63.90

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Commerce and menstruation from the twentieth century to today.

The menstrual product industry has played a large role in shaping the past hundred years of menstrual culture, including technological innovation, creative advertising, and education in classrooms. How much do we know about this sector and how has it changed in later decades? What constitutes “the industry,” who works in it, and how is it adapting to the current menstrual equity movement?

Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current day. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. The book provides timely insights into a secretive and largely unexamined corporate world and the ongoing political and industry-wide debate about the cost of menstrual products. Cash Flow will be of interest to a wide range of groups within and outside academia, including scholars in the emerging field of critical menstruation studies and menstrual activists.

Industry Reviews

'Cash Flow provides a succinct, yet in-depth cultural history of the men-strual economy, utilizing sources from the corporations' own archives that have not previously been analyzed, making it a valuable contribution to critical men-struation studies and the wider field of cultural studies. R?stvik's incisive analysis and use of archival material from the companies discussed in Cash Flow provides unique insight into the menstrual economy, and its wider relationship with the public's perception of menstruation. Further, linking the history of the menstrual economy to FemTech startups proves that Cash Flow is a timely contribution that demonstrates how the history of menstrual products informs FemTech of the future.'
Cultural Studies

'the establishing field of critical menstrual studies meets business history in this important book.'
Scandinavian Economic History Review

'this text deeply analyzes the corporate, social, and political dynamics of menstrual technologies through an intersectional feminist lens. Questions about the social construction of menstruation and its capitalization through mass-produced menstrual technologies are incisively raised.'
Choice

'This book is an important addition to the work done on menstrual capitalism and shows how the evolving culture around menstruation is actually "good for business."'
LSE Review of Books

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