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Category Management in Purchasing
A Strategic Approach to Maximize Business Profitability 4th Edition
By: Jonathan O'Brien
Hardcover | 3 March 2019 | Edition Number 4
At a Glance
Hardcover
RRP $120.00
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Now in its fourth edition, this text has cemented its place as the essential reference for category management practitioners.
In this new edition, Jonathan O'Brien shows how a strategic approach needs to integrate with other approaches, such as supplier relationship management and how the procurement function negotiates. Additionally, this new edition includes some new insights, based upon the experience of senior practitioners in industry, on how to make category management a success in the organization. It also includes some general updates and contextualizes the future procurement function and an ever increasing digitally enabled, de-globalized, post Brexit world.
There is also additional material on the effect of international developments on procurement, updated tools and templates, and examples of how these have been successfully used in industry.
Category Management in Purchasing, 4th editionconnects theory and practice and provides readers with the tools to analyze complex sourcing situations quickly and clearly, and so develop innovative and creative proposals for sourcing.
Industry Reviews
"O'Brien's ability to objectively re-evaluate his own authoritative perspective on category management - given the significant changes in procurement priorities and the widespread impact of digital technology - is impressive, and allows the reader to chart their future path from a more stategic position." * Kelly Barner, Owner, Buyers Meeting Point LLC *
"This edition is a siginificant step forward. O'Brien's widely acclaimed and established exposition of category management is further complemented by rich new insight from leading practitioners into how organizations can realize an effective implemention of this approach. Another essential tool for the modern strategic procurement leader or practitioner from one of the leading authors in our community." * Philip Ideson, Managing Director, Art of Procurement *
ISBN: 9780749482619
ISBN-10: 0749482613
Published: 3rd March 2019
Format: Hardcover
Language: English
Number of Pages: 520
Audience: Professional and Scholarly
Publisher: Kogan Page
Country of Publication: GB
Edition Number: 4
Edition Type: Revised
Dimensions (cm): 25 x 17 x 3.5
Weight (kg): 0.95
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