Catering Management

By: Nancy Loman Scanlon

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Hardcover | 26 July 2013 | Edition Number 4

At a Glance

Hardcover
272 Pages

Edition Type
Revised

Dimensions(cm)
27.8 x 22.2 x 2.1

Hardcover

RRP $219.95

$173.95

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An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

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