Change (the) Management

Why We as Leaders Must Change for the Change to Last

By: Al Comeaux

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Paperback | 19 May 2020

At a Glance

Paperback
272 Pages

Dimensions(cm)
21.59 x 13.97 x 1.55

Paperback

$33.75

In Stock and Aims to ship in 1-2 business days

There's a reason two-thirds of organizational change initiatives are unsuccessful and an estimated $2 trillion is wasted on change each year: change efforts are largely one-dimensional. Now, Change (the) Management brings a second dimension to the conversation. In addition to setting rational goals, leaders also must become deeply involved in the change process--not outsourcing it to others. They must pull their people through the change, reaching them on an emotional level rather than pushing change on their people transactionally. With well-told stories that illustrate the need for this fundamentally new way of thinking, this book finally speaks straight to leaders to help them re-think how to manage change...and even how to lead every day. Instead of drawing on the work of outside observers, Change (the) Management draws on the author's decades of experience in-seat as a change champion and senior executive at well-known companies as well as decades of research on the subject of organizational change.

Industry Reviews

"Al Comeaux brings a series of fresh perspectives on navigating change at work. Let this be your guide for leading your organization successfully through change."
--Beth Comstock, author of Imagine It Forward, and former vice chair of GE

"The rough-and-tumble airline industry of the 1990s was a fantastic place for someone to learn how to drive change, and I watched Al Comeaux do it. He's clearly built on his experience and offers us fresh lessons on change in this helpful new book."
--Donald J. Carty, former chairman and CEO of American Airlines

"Al Comeaux has done a terrific job distilling what we all need to remember when we are in the middle of real cultural change. Having worked alongside him as we designed and implemented Travelocity's Customer Service Guarantee, I know full well what a great thought partner he is."
--Michelle Peluso, former CEO of Travelocity

"Unlike most efforts at explaining change, Change (the) Management offers insight from someone who's lived through, led, and learned about change from the inside. From this great book, we get to see our own weaknesses and learn what it will take for us to win at change."
--Cameron Herold, founder of COO Alliance, and author of Meetings Suck

"Al Comeaux brings years of experience and one key insight to this great book: to successfully drive institutional change, people not only need to know what to change, but they also have to want to change. How does one create that motivation? Read the book."
--Roger Bolton, president of The Arthur W. Page Society

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