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Chaos Monkeys
Inside the Silicon Valley Money Machine
Paperback | 19 June 2017
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Product Description
NEW YORK TIMES BESTSELLER
An adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garcia Martinez, this is Liar's Poker meets The Social Network.
Computer engineers use 'chaos monkey' software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garcia Martinez are society's chaos monkeys - their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) - all in search of the perfect business miracle.
Describing himself as 'high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times', Garcia Martinez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook's nascent advertising team. Here he turned users' data into profit for COO Sheryl Sandberg and chairman and CEO Mark 'Zuck' Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garcia Martinez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.
In Chaos Monkeys he tells you HOW - and HOW NOT - to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garcia Martinez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital 'privacy', he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.
Industry Reviews
Darkly true...Garcia Martinez is brilliant at describing the relaxed yet self-centred attitudes of high-powered Californians * Financial Times *
These guys make Gordon Gekko look like Gandhi * The Telegraph *
These guys make Gordon Gekko look like Gandhi * The Telegraph *
Eye-popping * Vanity Fair *
ISBN: 9781785034558
ISBN-10: 1785034553
Published: 19th June 2017
Format: Paperback
Language: English
Number of Pages: 528
Audience: General Adult
Publisher: RANDOM HOUSE UK
Country of Publication: GB
Dimensions (cm): 3.4 x 12.9 x 19.7
Weight (kg): 0.37
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You Can Find This Book In
This product is categorised by
- Non-FictionBiographies & True Stories BiographiesScience, Technology & Medicine Biographies
- Non-FictionBusiness & ManagementBusiness Innovation
- Non-FictionBusiness & ManagementEntrepreneurship / Start-ups
- Non-FictionBusiness & ManagementSales & Marketing
- Non-FictionBusiness & ManagementBusiness Aspects of E-Commerce
- Non-FictionBusiness & ManagementBusiness Strategy
- Non-FictionBusiness & ManagementOwnership & Organisation of Enterprises