Charm Offensive

How China's Soft Power Is Transforming the World

By: Joshua Kurlantzick

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Paperback | 1 April 2007

At a Glance

Paperback
432 Pages

Edition Type
Large type / large print

Dimensions(cm)
25.4 x 17.8 x 2.2

Paperback

$142.75

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At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China' s rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbors and to distant countries alike.
This book is the first to examine the significance of China' s recent reliance on soft power-- diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques-- to project a benign national image, position itself as a model of social and economic success, and develop stronger international alliances. Drawing on years of experience tracking China' s policies in Southeast Asia, Latin America, and Africa, Joshua Kurlantzick reveals how China has wooed the world with a "charm offensive" that has largely escaped the attention of American policy makers.
Beijing' s new diplomacy has altered the political landscape in Southeast Asia and far beyond, changing the dynamics of China' s relationships with other countries. China also has worked to take advantage of American policy mistakes, Kurlantzick contends. In a provocative conclusion, he considers a future in which China may be the first nation since the Soviet Union to rival the United States in international influence.

Industry Reviews

"At a time when polls show American soft power declining, China's is rising. Based on first hand experience in Asia, Africa, and Latin America, Kurlantzick's fascinating book traces how China is building its global soft power. It is a must-read for anyone interested in the future of American foreign policy."-Joseph S. Nye, Jr., University Distinguished Service Professor at Harvard, author of Soft Power: The Means to Success in World Politics

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