Child Data Citizen : How Tech Companies are Profiling Us from Before Birth - Veronica Barassi

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Child Data Citizen

How Tech Companies are Profiling Us from Before Birth

By: Veronica Barassi

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Paperback | 22 December 2020

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An examination of the datafication of family life--in particular, the construction of our children into data subjects.

Our families are being turned into data, as the digital traces we leave are shared, sold, and commodified. Children are datafied even before birth, with pregnancy apps and social media postings, and then tracked through babyhood with learning apps, smart home devices, and medical records. If we want to understand the emergence of the datafied citizen, Veronica Barassi argues, we should look at the first generation of datafied natives: our children. In Child Data Citizen, she examines the construction of children into data subjects, describing how their personal information is collected, archived, sold, and aggregated into unique profiles that can follow them across a lifetime.

About the Author

Veronica Barassi is Senior Lecturer in the Department of Media, Communications, and Cultural Studies at Goldsmiths University of London and the author of Activism on the Web- Everyday Struggles against Digital Capitalism.

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