Children as Consumers

A Psychological Analysis of the Young People's Market

By: Adrian Furnham, Barrie Gunter

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Paperback | 26 March 1998 | Edition Number 1

At a Glance

Paperback
226 Pages

Dimensions(cm)
23.39 x 15.6 x 1.22

Paperback

RRP $92.99

$72.75

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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines:
* the kinds of things young people consume
* how they use their money
* how they respond to different types of advertising
* whether they need to be protected through special legislation and regulation
* market research techniques that work well with young people.
Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

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You Can Find This Book In

Non-Fiction Society & Culture Social Issues & Processes Consumerism Psychology Child & Developmental Psychology Psychological Theory, Systems, Schools of Thought & Viewpoints Psychoanalytical Theory & Freudian Psychology Business & Management Sales & Marketing Market Research Social Groups

Age Groups Age Groups for Children Age Groups for Adolescents Social Psychology

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