Chinese Outbound Tourist Behaviour

"Layer after layer, this edited book unfolds outbound Chinese tourism experiences in various countries. By doing so, it provides informed insights on how to attract, accommodate, and serve this burgeoning market."

Jafar Jafari, University of Wisconsin-Stout, USA.

"This book maps the evolution of Chinese outbound travel. It is an excellent resource for individuals interested in tourism and hospitality, including domain experts, researchers, and students. Industry stakeholders and general readers alike will appreciate this easy-to-digest overview of a globally promising tourist segment."

Dingbin Long, Consul General of The People's Republic of China in Perth, Australia.

"Given the dynamic and ever-expanding nature of the Chinese market, there is heightened interest in further understanding the structure and changing characteristics of such an important global force. This is a timely and comprehensively crafted book to touch not only on the inner layers of outbound travel behavior, but also shed light on the emerging trends of Chinese tourists. It is a must have book for researchers and practitioners."

Muzaffer Uysal, University of Massachusetts -Amherst, USA.

"This book is a must read for anyone with an interest in the outbound tourist market from China. Much of what is reported about this market is purely numerical; so, this text provides the much needed greater depth about Chinese tourist behavior abroad. Scholars and practitioners will find the contents on market segmentation to be particularly enlightening and useful."

Alastair M. Morrison, University of Greenwich, UK.

"This book provides a holistic picture of the Chinese outbound tourism in the past, present, and future. It is a highly desirable resource for tourism and hospitality scholars, students, and industry practitioners worldwide to better understand Chinese outbound tourism and tourists' behavior and experiences."

Fang Meng, University of South Carolina, USA.

"This book provides a superb overview of the emerging Chinese outbound tourism industry. The editors' intimate understanding of the market is showcased through their exposition of the history of the Chinese tourism market, followed by clear and well thought out insights into emerging trends and factors which influence consumer behavior within the tourism market. On all accounts, I highly recommend this book."

Ian Phau, Curtin University, Australia.

"By introducing cutting edge research, this book offers a meticulous overview of the Chinese outbound tourism market development and tourist behaviors. The editors provide a pragmatic and analytical look at this large tourism source country in the world, which is a useful reference book for practitioners and researchers."

Danni Zheng, Fudan University, China.