Choose Trust

Building relationships for business success: An Economist Edge Book

By: Stuart Maister, Kevin Vaughan-Smith

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eBook | 16 January 2025

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Trust is the basis of all relationships - at work and beyond. We naturally want to bond with others with whom we can relate and on whom we can rely - and vice versa.

That's why creating meaningful working relationships by trusting and being trustworthy adds value. Whether you're leading a team, building partnerships, selling or collaborating, it's trust that makes the difference.

By harnessing the three elements of the authors' Trust Triangle - clarity, character and capability - this book shows you how. It gives you the tools to be intentional about building trust, positioning yourself and your organisation for success.