Convert relationships into revenue-generating business!
With Clients, Clients, and More Clients, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.
Larina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.
Larina Kase, PsyD, MBA, is a cognitive-behavioral psychologist and marketing consultant to service business owners. She publishes the monthly ezine Stand Out! Marketing that Grabs Attention and Gets Results and is the author or coauthor of several business books, including The Confident Leader and The Confident Speaker.
Praise for Clients, Clients, and More Clients
“If ‘who you know’ and making a meaningful connection with them is truly part of the success factor in business (and it is), I promise you that Larina Kase's Clients, Clients, and More Clients will have your phone ringing and e-mail box full of people who truly want to do business with you. A savvy, wise, and value-based text allows the reader to learn what few others understand: the Science and Art of Connecting. I've read and reviewed a dozen books on building a solid client base. Most completely miss the target. This book is a handbook to meet, connect with, and build a valuable relationship with just about anyone you want to.”
—Kevin Hogan, Psy.D., author of The Science of Influence and The Psychology of Persuasion
“This is a remarkable, readable, and instantly practical book packed with leading-edge tips on attracting new clients fast. I loved it!”
—Dr. Joe Vitale, author of The Attractor Factor
“In Clients, Clients, and More Clients, Larina Kase shows you how to find and influence prospects so they’ll understand the value of your work and readily do business with you. The research-based strategies in this important and engaging book are worth any businessperson’s time, close study, and dedicated application. The book is true to its promises."
—Mark Levy, founder of Levy Innovation and author of Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
”Clients, Clients, and More Clients is a must-read for every sales executive, sales manager, and company executive. This is not your typical how-to sales guide, as it digs deep into how to change a losing sales strategy into a winning success. Larina uncovers the psychology behind the sales mentality, and breaks the process down, step-by-step; making it crystal clear the direction you’ll need to take to achieve long-term success.”
—Shawn Jennings Edgington, CIC, CEO, and founder of Granite Insurance Brokers, Cyber Safety Academy Fundraiser, and author of The Parent's Guide to Texting, Facebook and Social Media
”Whether you call it the power of psychology or a magnetic personality, the techniques, strategies, and tactics Dr. Larina Kase outlines are exactly what I have used to assist in producing over $20 million in online sales, tens of thousands of customers, and raving fans throughout the world in the past five years. It all begins with your ability to communicate and build relationships, and this book gives a step-by-step process on how to get people to know, like, and trust you. With that foundation, the world is limitless and is at your fingertips.”
—Tom Beal, Internet Entrepreneur, and founder of MyTransformationSecrets.com
“I constantly see business owners waste time, energy, and money on marketing that doesn’t pay off. If only they had this book when they opened for business! Larina’s expertise in psychology and marketing would have shown them how to make marketing profitable, effective, and fun. This gem of a book should be in the hands (not on the shelf) of every business owner and salesperson responsible for bringing in new business.”
—Angela Nielsen, founder and Creative Director of One Lily Creative Agency
”This is a must-read for any business owners who wants to build their business through referrals and relationship-based selling. As someone who regularly uses and teaches collaborative business-building strategies, I was particularly impressed with her ideas and practical advice on joint venturing and partnering.”
Kathryn Rose, CEO and cofounder of Social Buzz Club
”Clients, Clients, and More Clients shares cutting-edge psychology research on how to connect with your clients and customers—the most important thing that business owners and salespeople need to do. We need to leverage our time and energy on marketing that really works—read this book to find out exactly how.”
—Sheri McConnell, millionaire mompreneuer and founder of The Smart Women’s Institute of Entrepreneurial Learning
“As co-president of a rapidly growing wealth management firm, many of my primary responsibilities require significant people skills. Clients, Clients, and More Clients teaches how to address emotional as well as intellectual needs when developing relationships with clients, partners, and coworkers. I have implemented many of the techniques that I learned in this book and the results have been very favorable. Thank you, Larina, for expanding my thought process and helping my business continue to grow.”
—Alan Cohn, cofounder and co-president of Sage Financial Group
“Anyone who wants to gain new clients needs this book! Dr. Kase deftly combines the neuroscience, social psychology, and art of persuasion to show how you can gain new clients withoutt being someone you're not. She shows that recruiting new clients isn't about manipulation or trickery, but rather engaging science to become more of your best self.”
—Amy Showalter, author of The Underdog Edge: How Everyday People Change the Minds of the Powerful. . . and Live to Tell About It
“Afraid of wasting your valuable time on marketing efforts that don’t get results? Worried about having to sell your soul to sell yourself? Don’t worry—just read this book! Larina Kase shows you how to leverage your time and make marketing authentic and enjoyable. The result? More connections, more opportunities, more clients.”
—Milana Leshinsky, author of Coaching Millions and creator of Recurring Revenue Revolution
“In today’s busy world, it’s quite a challenge to break through the information overload and get recognized. Larina makes it easy to engage and maintain client relationships with her step-by-step guide. I love how she provides action items at the end of each section so you can simply follow the steps to success. This is a great book and a must-have for businesses that enjoy having clients!”
—Julie Donley, RN, author of Does Change Have to Be So H.A.R.D.?
”This is an incredible book! Larina offers the rare balance we all want: On the one hand she teaches you the fascinating science behind why clients will work with you so your income and quality of life are no longer left to guesswork. On the other hand, she is personable and engaging; you feel that she knows your exact concerns and frustrations and can get you to take right actions to grow your business. Just reading it, I felt as if she was personally coaching me to stand out, reach people, and make a real difference. I will use it as my marketing “bible” and give it out to my clients.”
—Sharon Melnick, Ph.D., President, Horizon Point, Inc.
”Once again, Larina’s insight into using the power of psychology to maintain an endless stream of clients gives us the nuggets to truly build the business of our dreams. Having experienced firsthand the results of such expertise, I can share that Clients, Clients, and More Clients is a must-read book for anyone wanting to maintain a client base with ease and have record-breaking results.”
—Sara Canuso, Personal Branding Specialist, President, A Suitable Solution
“By reading Clients, Clients, and More Clients, you will learn how to leverage the power of psychology to build your brand, grow your business, and live a better life.”
—Dan Schawbel, #1 international bestselling author of Me 2.0 and founder of Millennial Branding
”Today, every organization is in the connection business. In this book—chock full of ideas at the intersection of marketing and psychology—Larina Kase shows you how to master the art of building relationships that drive new clients.’
—David Meerman Scott, bestselling author of Real-Time Marketing & PR
”Larina Kase knows about social proof. You can tell by who she got to endorse the book. But go deeper. There's lots of actionable information in here, and it will result in more business.”
—Chris Brogan, coauthor of Trust Agents and President of Human Business Works
”Most books on psychology and business are heavy on theory and low on practical information. This book is not one of them. I highly recommend Clients, Clients, and More Clients to anyone who has ever wished for…well, more clients. This book is ideal if you’ve ever wondered how to differentiate yourself from the crowd, how to really build relationships that pay off, and how to establish your expertise with ease. This is one book you will thank yourself in the future for!
—Shama Kabani, author of the bestselling The Zen of Social Media Marketing
”Larina Kase has done a first-rate job of explicating many crucial elements of human psychology. But it is her instructive advice on how to harness that information profitably that elevates this book’s usefulness to great heights.”
—Robert B. Cialdini, author of Influence: Science and Practice
