Communication Research Measures

A Sourcebook

By: Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

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Hardcover | 15 May 2004 | Edition Number 1

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Hardcover
418 Pages

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22.86 x 15.24 x 2.69

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The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. These scales are scattered across a bewildering array of journals, books, dissertations, and research reports--a situation that often hinders awareness and use of particular measures. Intended as a partial remedy to the situation, this sourcebook brings together a variety of scales that measure a number of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. "Communication Research Measures" reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts.
Originally published by Guilford Press in 1994, now available from LEA.

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