Section 1: Mass Entertainment, Audience Mediation, and Politics 1. Mass Entertainment and Community: Toward a Culture-Centered Paradigm for Mass Communication Research Dennis K. Davies and Thomas F. N. Puckett Commentaries: The Challenge of a Culture-Centered Paradigm: Metatheory and Reconciliation in Media Research Michael Real Some Good News-Bad News About a Culture-Centered Paradigm Lana F. Rakow 2. The Resourceful Reader: Interpreting Television Characters and Narratives Sonia M. Livingstone Commentaries: The Active Viewer and the Problem of Interpretation: Reconciling Traditional and Critical Research Andrea L. Press At the Intersection of Messages and Receivers Enriching Communication Theory Suzanne Pingree 3. Schema Theory and Measurement in Mass Communication Research: Theoretical and Methodological Issues in News Information Processing Robert H. Wicks Commentary: A Broader and "Warmer" Approach to Schema Theory Gina M. Garramone 4. Insights into Soviet Life Provided by Soviet Movies: Political Actors and Their Ideologies in the 1970s and 1980s Vlaimir Shlapentokh and Dmitry Shlapentokh Commentary: Politics and Aesthetics in the Cinema of Postrevolutionary Societies Anna Banks Section 2: Mass Media Messages and Influence 5. Encounters with the Television Image: Thirty Years of Encoding Research David Barker and Bernard M. Timberg Commentaries: Closer Encounters with Television: Incorporating the Medium Caren J. Deming Cultural Studies and the Politics of Encoding Research Mike Budd and Clay Steinman 6. A Theory of Belief, Attitude, Intention, and Behaviour Extended to the Domain of Corrective Advertising Michael Burgoon, Deborah A. Newton and Thomas S. Birk Commentaries: Deception, Accountability, and Theoretical Refinement Richard E. Crable Effects and Effectiveness of Corrective Advertising: Assumptions and Errors in Regulation Research Herbert J. Rotfield 7. Bridging Theory and Praxis: Reexamining Public Health Communication Clifford W. Scherer and Napoleon K. Juanillo, Jr. Commentaries: Bridging Theory "of" and Theory "for" Communication Campaigns: An Essay on Ideology and Public Policy Charles T. Salmon Risk Communication: An Emerging Area of Helath Communication Research Vincent T. Covello 8. Public Issues and Argumentation Structures: An Approach to the Study of the Contents of Media Agenda-Setting Hans-Jurgen Weiss Commentaries: Public Issues, Agenda-Setting, and Argument: A Theoretical Perspective Renee A. Meyers The Mediacentric Agenda of Agenda-Setting Research: Eclipse of the Public Sphere Ed McLuskie Section 3: Interaction in the Social Context 9. Dominance-Seeking Language Strategies: Please Eat the Floor, Dogbreath, or I'll Rip Your Lungs Out, Okay? Jo Liska Commentaries: Thoughts About Floors Not Eaten, Lungs Ripped, and Breathless Dogs: Issues in Language and Dominance James J. Bradoc Gender and Dominance Cheris Kramarae 10. Communication as the Interface Between Couples and Culture Barbara M. Montgomery Commentaries: Close Relationships in the Physical and Social World: Dialectical and Transactional Analyses Barbara B. Brown, Irwin Altman and Carol M. Werner Communication, Intimacy, and the Course of Time Timothy Stephen 11. The Politics of Common Sense: Articulation Theory and Critical Communication Studies Ian Angus Commentaries: Communication, Postmodernism, and the Politics of Common Sense Dennis K. Munby The Politics of Articulation and Critical Communication Theory Leonard C. Hawes Section 4: The Person in Interaction 12. Interpersonal Communication: A Review and Critique Stanley B. Cunningham Commentaries: Theoretical Choices That Clarify the Present and Define the Future James L. Applegate Critieria for Evaluating Models of Intrapersonal Communication Processes Deborah R. Barker and Larry L. Barker
