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Competing in the Age of AI

Name: Competing in the Age of AI
Brand: HARVARD BUSINESS
Price: 38.75 AUD
Availability: InStock

Strategy and Leadership When Algorithms and Networks Run the World

By: Marco Iansiti, Karim R. Lakhani

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Hardcover | 17 March 2020

At a Glance

Hardcover
288 Pages

Dimensions(cm)
23.5 x 15.5 x 3

Hardcover

RRP $49.99

$38.75

22%OFF

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In Stock and Aims to ship next day

In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.

When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:

Present a framework for rethinking business and operating models
Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition and altering the structure of our economy
Show how these collisions force traditional companies to change their operating models to drive scale, scope, and learning
Explain the risks involved in operating model transformation and how to overcome them
Describe the new challenges and responsibilities for the leaders of these firms

Packed with examples--including the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is the essential guide for rethinking how your firm competes and operates in the era of AI.

About the Author

Marco Iansiti, the David Sarnoff Professor of Business Administration at Harvard Business School, also heads the school's Technology and Operations Management Unit and the Digital Initiative. Iansiti is an expert on digital innovation, with a special focus on strategy and business and operating model transformation. He advises Global 1000 companies on digital strategy and transformation and has conducted research on a variety of organizations, including Microsoft, Facebook, IBM, Amazon, Alibaba, and Google, among many others. He is the author of several books, including, with Roy Levien, The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability and One Strategy: Organization, Planning, and Decision Making, with Steven Sinofsky. He has authored more than 100 articles, cases, and notes, including "The Ecology of Strategy" (with Roy Levien) and "Digital Ubiquity," "Managing Our Hub Economy," and "The Truth About Blockchain" (with Karim Lakhani). Each was published in Harvard Business Review and selected as one of the top ten articles of the year.

Industry Reviews

Named one of 16 New Business Books You Need to Read in 2020 by Inc. magazine

"This book is a comprehensive guide to how artificial intelligence is built and can be easily understood by non-technical professionals. As AI and big data become ever more central to business success, this book is essential reading." - Forbes

"your essential guide for rethinking how your firm competes and operates in the era of AI." - Irish Tech News

Advance Praise for Competing in the Age of AI:

"Iansiti and Lakhani have written an important book that explains what's required to rethink the firm and become an AI-first company. Anyone interested in the impact of AI should read this book." -- Satya Nadella, CEO, Microsoft

"With the rise of our digital economy and artificial intelligence, the landscape of disruption is shifting in remarkable ways. Competing in the Age of AI is a compelling and mandatory read for leaders hoping to survive in the new world of business." -- Clayton Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; author, Wall Street Journal and >Businessweek bestseller The Innovator's Dilemma

"Competing in the Age of AI captures the essence of trends we're seeing across the business landscape: If you're not leveraging AI and machine learning to guide real-time decision making, you're on the precipice of disruption from competitors who are." -- Dave Munichiello, General Partner, GV (formerly Google Ventures)

"The ethical and business implications of AI are gradually revealing themselves as more and more AIs are plucked from research labs and deployed in the wild. Iansiti and Lakhani's book is a great foundation for any business professional who hopes to succeed in this evolving environment." -- Tim Brady, Partner, Y Combinator

"This book provides insight into working more effectively with AI experts and better equips executives to make important decisions in their AI journeys." -- Abidali Neemuchwala, CEO and Managing Director, Wipro Limited

"Competing in the Age of AI provides a road map to some of today's most important business changes driven by technological advances." -- Heidi Keefe, Partner, Cooley LLP

"Competing in the Age of AI is important reading for entrepreneurs, investors, and leaders of all companies who hope to maintain and accelerate technological leadership." -- Jim Breyer, founder and CEO, Breyer Capital; former Member of the Board, Facebook and Walmart

"Iansiti and Lakhani do a terrific job of avoiding buzzword pitfalls and focusing on practical advice on what AI can, and cannot, do to augment any business's competitive strategy." -- Matthew Prince, cofounder and CEO, Cloudflare

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