Connecting with Clients

For stronger, more rewarding and longer-lasting client relationships

By: Paul Cowan

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Paperback | 30 March 2021

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CLIENT RELATIONSHIPS
Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please? Concerned about being blind-sided by unexpected client loss?

THIS BOOK IS YOUR LIFELINE
Connecting with Clients contains new ideas derived from the world's leading relationship experts Insights from over 500,000 pieces of client feedback worldwide With tips and guidance from an adman, organisational change agent, couples' counsellor and co-founder of The Client Relationship Consultancy Dip into short chapters and discover a valuable insight on every page

REJUVENATE YOUR CLIENT RELATIONSHIPS
With the help of this book, you will be able to: Evaluate your client relationships and diagnose issues Recognise your part in a problem Obtain useful and clear feedback Understand, relate to and communicate with your clients Manage yourself and your team members Get the best from your clients so that they get the best from you.

CONNECTING WITH CLIENTS WILL SAVE YOU TIME, EFFORT AND MONEY AND MAKE LIFE MORE ENJOYABLE.

About the Author

Paul Cowan is a relationship specialist. He had a successful career in leading international advertising agencies and opened his own agency. Fascinated by the effect of the interplay of internal and client relationships he studied at the University of Surrey Business School and Metanoia/Middlesex University, becoming a change agent and psychotherapist.

He worked with individuals and couples and consulted with teams and organisations. He specialises in client relationships and works internationally to facilitate change between agencies and their clients. He co-founded the Client Relationship Consultancy and the Customer Relationship Consultancy. This is his first book.

Industry Reviews

"A must read for every client facing exec from a first day graduate to hardened Global CEO. It is the first book of its kind. Rammed full of insights, top tips and ideas to strengthen any client relationship" --Paul Bainsfair. Director General, IPA

"This book is a game changer for agencies and all professional service businesses. It is a truly practical, effective toolkit based on applying psychology to relationship management. Enjoyable and the ideas work." --Stephen Woodford. CEO The Advertising Association

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