Consumer Behaviour Analysis

Name: Consumer Behaviour Analysis
Brand: Taylor & Francis Ltd
Price: 1755.75 AUD
Availability: BackOrder

Critical Perspectives on Business and Management

By: Gordon Foxall (Editor)

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Multi-Item Pack | 15 November 2001 | Edition Number 1

At a Glance

Multi-Item Pack
1416 Pages

Dimensions(cm)
23.4 x 15.6 x 8.89

Multi-Item Pack

RRP $2,100.00

$1,755.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

This set reprints key writings on different aspects of consumer psychology, through theoretical to empirical work. The areas covered include: foundations; theories and models of consumer behaviour; interpretive approaches; economic psychology of consumer behaviour; individual processes; beliefs, attitudes and decision processes; consumer choice, personality and cognitive style; the consumer environment; adoption and diffusion of innovations; socio-cultural influences, physical environment.

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